Question: How to track clicks on Marketo landing page link in a non-Marketo email, when the landing page is simply a redirect to an external landing page?
Here's the situation: Our BDRs are sending emails to prospects out of Salesloft. The email has a link to an upcoming industry tradeshow, not affiliated with our company. To try to get some information about who is potentially registering for the show, we created a dummy landing page in Marketo and then created a redirect from that landing page to the external tradeshow registration page. The BDRs are now using the Marketo page link in the emails instead of the direct link to the show.
What do we need to do to track the visitors who click on the email link and "pass through" the Marketo landing page?
Thanks in advance for any help.
Deb McKenzie
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