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Ah, yeah, right now they only have deduplication for SFDC and Marketo.
I've tried it a few times after they released the beta this summer, but it was too buggy to be productive, then I recently tried again after they launched it with the latest release, but I'm finding there's still a lot of features that are still "Not yet available in Sky." So I'm going to wait it ou...
All promotional emails we send out of Marketo, and those point to the Cvent registration page. Right now we just have Cvent send out the confirmation emails, but when someone registers for an event in Cvent, we have a trigger campaign within the Marketo program to add them to that program (for scori...
RingLead has a solution that works well; it is super customizable so you can define what values are preserved, what is overwritten, and where to (if you want) archive the old data.
We use no more than 1 email every 24 hours, and no more than 3 emails every 7 days, though personally, I'd like to reduce the latter to 2.
Does the lead data have a symbol in it? Most all of our registration errors are caused by "invalid" symbols in the name, title, or email. For example, if there is pipe "|" in the title, or if there's an extra space in the email (e.g. person @company.com) and so on and so forth. Other reasons (aside ...
We use Wrike (project management software built for marketers) to manage all campaign requests. On our team, each programs manager has a specialist under them that creates the program, cloned from a shell. We have forms set up within Wrike for the Program Manager to submit all the information needed...
As Sanford suggested, you can build out a Segmentation then leverage Dynamic Content so that the recipient will receive the relevant email based on the Segment they are a part of. Or if you don't want to build a new Segmentation, you can just use Choices in the Send Email flow step of a Smart Campai...
Yes, count can decrease if people are removed from a program, or if the member status of a person changes to a non-success status. So if you have an "Unsubscribe" member status for email programs, and its step is after a successful status like "Clicked" or "Opened", and you have a corresponding Smar...
Right now, when a person is created, we call a web hook that sends the person over to a database cleansing / sourcing solution. If that third party finds a match, they return the updated and normalized information over to Marketo where we map their fields to ours. But when they don't find a match, t...