Hi Axel,   We just started using the VE part of ON24 and you're definitely on the right track.  Having the 8 sessions link up to the 8 separate Marketo programs is the way to go so you can get metrics on each session. I'd also recommend creating a smart campaign in the actual Virtual Event program in Marketo that listens to the 8 individual webinar program status change to also update your VE program.  If you're syncing this to a SFDC campaign, you'll be able to get the data of who attended the virtual event based on them attending one of the breakouts.  So if program status is changed to attended in one of the 8 sessions, change the program status in the VE program to attended.  What additional fields would you need the custom object for?   -Kyle ... View more

Hi @Gunpreet_Kaur1,   This is actually something I've helped implement at two separate companies now.  Because some countries use similar zip codes, you will still need to ask for country on your forms, but once you have that, you can create separate smart campaigns to populate the state.  I think there are also vendors like Openprise that do this as well, but you can easily build this yourself within Marketo.  Here is a good site to use when breaking out zip codes by state: https://www.unitedstateszipcodes.org/ca/    For city, this will be difficult if you don't ask for zip+4 because many cities share the same zip code.    Example Smart Campaign:    -Kyle   ... View more

Hi Axel, You can set up your smart list using two filters.    Filter 1: Person was Created, Date of Activity in past 30 days Filter 2: Not Person was Created, Date of Activity in past 29 days -Kyle ... View more

draw.io works well, it's free, and you can connect it to Google Drive! They also have paid versions that connect to Jira/Confluence if you use those tools as well.  https://about.draw.io/pricing/  ... View more

The only way for you to do it is manually through the UI. I'd reach out to support to see if they have a tool that can do it for you since they can typically mass hide/delete fields.  ... View more

If you use the "Change Status in SFDC Campaign", the flow action will either add the person to the SFDC campaign or update the status for it. If the person is not in SFDC, it will sync the person over as a lead assuming you have collected the required data for it to sync. Is there a reason you're using campaigns instead of fields on the actual record? -Kyle ... View more

Hi Laurie, Take a look at this thread: {{member.Webinar – url}} in the confirmation email to the Webinar Is the email and the calendar file in the event program? You can definitely use tokens inside a calendar invite, but it needs to be nestled under the Event Program. Thanks, Kyle ... View more

From what I can tell, the only update is in the admin section under communication limits. There is now a "custom" value in the picklist where you can add a custom value. Not very helpful ... View more

Cool idea ... View more

Hi Margaret, You can have Marketo support set up a sync filter that will block leads/contacts from syncing. I'd recommend doing a couple of things here. First, create a "Do Not Sync to Marketo" boolean field in SFDC on leads and contacts. Then, have a SFDC workflow that checks/unchecks this when your criteria is met. This will help when troubleshooting issues and help you in the future if you decide there is additional criteria to block other records from syncing. When you're ready to sync the records back to Marketo, uncheck the boolean field either manually or by workflow and during the next sync, that record will be pushed to Marketo. One issue that you will most likely run into are duplicates. Since you'll have leads in SFDC that are not in Marketo, if they're created in Marketo (maybe form fills, integrations, list uploads, etc), Marketo won't know that records already exist in SFDC and will create them as a new record in Marketo and sync it to SFDC, creating a duplicate. You'll need to set up a merging process to remove the duplicates, remembering to select the Marketo record as the master and ensuring the winning record does not have the "Do Not Sync to Marketo" field checked. Let me know if you have any other questions. - Kyle ... View more

Hi Justin, When you're editing the form, you can turn off pre-fill on a field by field basis. Click on the company name field and in the properties section on the right, scroll down to the behavior section and you'll see the option to enable or disable pre-fill for that field. The problem with doing this is now instead of having uniform values for this field, people will be putting in junk data because it will be required. Do you have a way of identifying B2B vs B2C records in Marketo? If you do, I'd recommend setting up visibility rules where if records = B2C, hide the company field, and for everyone else show it. Thanks, Kyle ... View more

Interested to see how this works. ... View more

Can't wait to learn more about integrations with Adobe. ... View more

Tokens and Text Versions are something everyone trying to scale Marketo should be using. ... View more

Embrace your "Failure Resume" - This is great advise, often times people are afraid to fail, but if you don't fail, you won't learn from your mistakes.  ... View more

Tip #7 is great. We're starting to use something similar for event follow up as well. ... View more

Hi Shelby, Along with the post Ankit shared, I'd also start with importing the OP-Preference Center w. Double Opt-in v3 program from the Marketo program library. This gives you a good template of what fields to include, sample flows, and a sample landing page and email. If your company only markets to US leads, you can import the program that doesn't include double opt-in. While this template isn't perfect, it's a good start for you to personalize. If you've never imported a program before, start in Marketing Activites and click "New", select "Import Program", choose "Marketo Program Library" and select one of the OP-Preference Center programs. Hope that helps, Kyle ... View more

Very excited to be selected for this class. Congrats to everyone! ... View more

Shiny Object Syndrome is the biggest problem facing Sales, SOPS, MOPS, and Marketers -> 100% Agree ... View more

Center of Excellences are a must have! ... View more

Great video! ... View more

I agree with all three pieces of advice, especially number 2! ... View more

Happy Holidays! ... View more

Hey Ken Ungaro, how are leads synced over to SFDC today? ... View more

Great advice about learning from our failures. ... View more

When done correctly, data normalization can save so many unnecessary data headaches. ... View more