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Chrissy,Is this an A/B test through an email program or a challenger/champion A/B test? If challenger, you can declare a winner manually.
Using the trigger "data value changed" will still work if the change was in SFDC. I just mean I do not believe the "data value changed" will be logged in the activity history unless it was a marketo value change. So for a new lead syncing for the first time, all of those new fields will not be consi...
Emails in the email tab will show all emails ever sent. Whereas interesting moments and web activity do have a limit of how far back they are logged.
Jordan,The smart list trigger should be "lead is created" (source: salesforce.com) along with another filter of "call type is: web inquiry or direct call". The flow step would be "send email" with 2 choice conditions: 1. If "call type is web inquiry" send "email 1"; 2. If "call type is direct call" ...
Jennifer, make sure you also include a filter of "was sent email: in past 180 days". You want to make sure those that haven't opened in the past 180 days were even sent an email in the past 180 days.
Kim, you would still use the score flow step regardless, but with tokening, instead of entering "+2", you would insert the campaign folder or program-level token. I prefer tokening lead score in a folder/program so you can see all of the lead scoring at a glance in one view. It is also much easier t...
As far as I am aware, there is no way to accurately determine an open if the email is "text-only". I believe if it is html without images, it should still ask the recipient to download images/links.Yes, those leads will appear in the smart list as they did "click" the email. They did not "open" the ...
Jennifer, a "click" in an email does not necessarily mean the recipient "opened" the email. In order to "open" the email, the recipient must download the images. It is possible to click a link in an email without downloading the images, so you can have a click without an open.So your smart lists are...
Elizabeth,You can modify the smart campaign at any time, you just change the wait step in the flow. Something to note, once changed from "15 days" to "14 days", anyone in the flow on their last wait day (15th day) will still wait the original 15 days. But anyone who has not waited 14 days already wi...