Kim_Allen

I agree with Brigid. Also, for individual campaigns make sure you are using filters to their full capacity. In the smart lists, make sure you use all filters and exclusions there instead of in the flow (sometimes ppl include some in the flow) if possible so fewer ppl have to run through each time.

Absolutely. I'm guessing you have "feeder" smart campaigns that push the leads into the nurture programs? You can just include these filters in the smart list of the feeder campaigns. Does that make sense?Kim

Hi Seth,You can do this with dynamic emails. If this will be a regular thing, you could make the lists into different segments in a segmentation. And then make the one email but with that signature dynamic.

We make SFDC campaigns for every program. It's the best way to allow the field to see you're efforts and leads involved and also allows them to attribute opportunites and hopefully revenue to marketing! (We can only hope that sales ppl actually did this each time 🙂 )

Hey Jennifer,If you have someone on your team that knows some code and can write it for your form submit, you can keep certain people out of the database. However, for names that look made up I usually make smart campaigns to mark them as not prospects (ex: anyone without a vowel in their first name...

Thanks you two!Josh - yes we are talking content types, like articles, blogs, webinars, white papers, IG's, etc. So you use streams? Do you have different streams for combinations of choices (if they pick more than one that they'd like to receive)? Or do you have campaigns set to bounce them between...

Hi Paul,You would need for that lead to fill out a form and become "known". If it's a known lead you can definitely set up triggered smart campaigns off of certain actions to send emails. Unfortunately new or anonymous leads we wouldn't have enough info to send to.Kim

You can't reference smartlists in SFDC. However, if you're using SFDC campaigns in your sync you can filter on those. Or you can always create a field that maps over (even if invisible in SFDC) and pull off that. Depends on what you're trying to do!

Hey Ryan,In the SFDC, is the "active" field ticked?Kim