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Sanford Whiteman I'm glad I found your post... I knew I couldn't be the only one using the associateLead function in Munchkin api 😉The one caveat I found though, is that if someone other than the person intended clicks the link in the email, Marketo will then assume that person is the lead and cook...
There are so many platforms that do parts of what Marketo does, better, but the unfortunate truth is that no single platform (in my opinion) has all of the engrained capabilities that makes Marketo...Marketo. That's the shame though, because that's what makes it feel like we're being held hostage. T...
Don't get me started...an SSL can be purchased for a hundred bucks (for a fancy one) but they wanted to charge us $2,300 as a DISCOUNT from $2,500! When I questioned our rep on this the response was "Well, we need to make it worth while for our sales reps to go through all the work of creating the c...
The developer can have less experience with the syntax if the person writing the brief has lots and is able to be very specific about functionalities they want - that's totally true. There's a next level up to using the syntax super effectively around other marketo features (e.g. tokens and snippets...
You are correct - email development is WAY different than standard web development. Most shops I have worked with in the past have been fluent in both, so I didn't think to specify. But yes, I would not go to just any web developer and expect them to be able to develop a fully responsive modular ema...
IMO, unless your design team can quickly get up to speed on HTML, I predict having them tinker with your existing templates will cause more problems than it solves. Both Landing Pages and Emails can be extremely finicky when it comes to getting right for cross device/browser compatibility and even t...
What if you put the contacts into an SFDC campaign then ran a campaign member report? You might have to create a custom Campaign Member formula field to pull in the Account ID, but that could be a feasible approach.Another idea would be to create the field on the Contact, then create some Apex code ...
Wow, I never knew that. My bad...Thanks!
As Sanford mentioned, mapping UTM's to hidden form fields would be the way to do it out of the box. However, on the production side, having to account for all of the different medium/source combinations can get a bit unwieldy (not to mention time consuming) as you alluded to.It sounds like you're lo...
I believe all Account fields you create in SFDC are mapped to Marketo, but they are only accessed in the context of a Contact. So if you had your Target Account field on the Account, you would have to pull up a Contact from that Account in Marketo (or have them qualify for a Smart Campaign), and the...