That's an interesting question, Sam Watkinson. I hadn't really thought about putting the scoring tokens at a higher level. All of our scoring happens within our scoring programs (...
You make a good point here, Justin. We are about a year into our first Marketo instance that we built from scratch, and we are constantly going back and forth about things to fix. ...
I learned this as well when I was building our new Request a Demo fast-track system. We found something that worked for us (although our inbound requests are still at a manageable ...
Hi All, and welcome to the third episode of #KreweChats! Last Friday, Dory Viscogliosi, Sydney Mulligan, Joe Reitz (kinda) and I chatted about the basics of lead scoring, impl...
This was great you guys! I might go back and re-watch as reference as we revise our double opt-in system. It was really helpful to hear how you guys use the bounce reporting as wel...
We did this a couple months ago and have three fields for each field type. For example: Field Capture Boolean 1, Field Capture Boolean 2, Field Capture Boolean 3, Text Capture 1, T...
I have a question for you, Brian. When I'm setting up my Smart Campaigns to record attribution, does it make sense to have them on the individual program level, or does it make sen...
Thanks for the post, John Mattos. Do you have any recommendations about how to handle those duplicate leads from SFDC?For example, I was doing some digging today and what I think ...