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We created a master template last year that we used to build the rest of our marketing emails. I can honestly say it was one of the top 3 efficiency drivers and time savers we had in 2018.
We are having the same thoughts, Phillip. However, one of our major decisions to delete the leads using this strategy in Marketo was due to the pricing structure. It just became too expensive to house these contacts in the tool. That being said, the information around users, even if they are unmarke...