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I recently received a request from a customer who was trying to update a person's email address via the API. He was trying to use the Create and Update Lead API, and because the lead had a new email address, he was getting a duplicate person record created with the new email address. What he wanted ...
Many of our customers have complex business requirements that require more than what the baseline Marketo data model can support. That's why we have Custom Objects in Marketo. Custom Objects allow the customer to support more advanced data models in Marketo, but there are some best practices to foll...