Meghana_Rao1

Last updated: June 2024In today's revenue-focused marketing landscape, marketers must be able to answer questions such as "Which programs have the highest return on investment?" and "Where can we cut costs and reallocate dollars to make better use of our budget?" Check out this on-demand webinar wit...

As a follow up from the Webinar on May 21, 2020, The Nitty Gritty of Next Level Nurtures, answers to most questions that we couldn't get to during the Q&A section are located here. If you have further questions, feel free to post them in the comments section. You can watch the recording and other re...

Last updated date: June 2nd, 2024 Follow along as Marketo Engage Champion @Andy_Caron3 shares how to build a nested content program within an Engagement Program in Marketo Engage. Note: The UI in this tutorial is different from the current Marketo Engage interface. Please cross-reference the relev...

We all want to build long-term relationships with our customers and prospects, and yet most brands only communicate 1-2 times after acquiring a lead. Given that only 4% of website visitors are ready to buy, it’s clear that basic drip campaigns are not a long-term strategy. However, many marketers a...

If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now nurturing doesn't have to stop once the sale is completed! Our Customer Marketing Adoption team has taken engagement programs beyond the regular sales cycle t...

Last updated date: Aug 29th, 2023 **Posted on behalf of Kelly Jo Horton @KellyJo_Horton, Senior Client Partner, Etumos.**Many of you have seen my Lead and Data Flow diagrams and asked me for editable versions. I am finally getting around to making the diagrams available for anyone who is interested....

Getting started in an inherited instance can feel overwhelming with pressure to ramp up quickly and efficiently while still being thoughtful and thorough. Generally, the best place to start is to audit your instance and now you can use this Inherited Instance audit checklist to guide you through tha...

Getting started with lead sources in Marketo Engage? Define your lead source criteria and smart lists beforehand with this Lead Source Champion Worksheet created by @Jessica_Kao3! A Few Lead Source Best Practices To Get StartedDon’t be too specific with your lead source information, or you’ll end up...