We all want to build long-term relationships with our customers and prospects, and yet most brands only communicate 1-2 times after acquiring a lead. Given that only 4% of website visitors are ready to buy, it’s clear that basic drip campaigns are not a long-term strategy. However, many marketers aren’t sure where to start in their setup of Marketo Engagement Programs.
Check out this on-demand webinar with Marketo Champion @Andy_Caron3 as she walks through best practices for engagement program set up, features and tips to take your nurtures to the next level, and answers your engagement program questions. You'll learn:
- Why you should be using nurtures instead of drip campaigns
- Essential components of every nurture program
- Tips and best practices to increase the complexity and power of your nurtures
Looking for some additional Engagement Program best practice resources?
.png)