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Our pleasure! If you can't find a term or have any feedback, feel free to message me or email my team at cx@marketo.com!
I wanted to share another awesome channels resource from Summit 2019: Abby Ryan's talk, "Time to Change the Channel and Increase Your Business Impact". Some really great insights into which channels to consider, how to set them up, and how to use them in reporting! Adobe Summit 2019—The Digital Exp...
That's a wonderful idea, Beth Massura! Having that charter align across shared objectives will help spread accountability, so it's not just on your Marketo team to enforce the rules you set up. Has your organization started that process already? I'd love to hear any advice from you on bringing thos...
A majority of customers find their consultants to be their most valuable resource during their Marketo onboarding. However, we also know your time with them is limited. Check out the following advice - most of it sourced from Marketo consultants themselves - on how to optimize your onboarding experi...
Absolutely, Amy! I love how specific this advice is and re CRMs it really makes a huge difference if you're thoughtful about which fields you're integrating into Marketo and plan it out beforehand. For anyone working on that process, the lovely Juli James has made this helpful template to map your ...
While there's no perfect recipe for success for your Marketo implementation, most Marketo users can agree on two things that'll make the process a whole lot smoother:1. Plan ahead of time: It's always a good idea to keep a plan or timeline around your implementation so you can make sure you're hitti...
This is really useful, Amy Connor! I know even my team struggles with keeping track of changes in our Marketo instance and I think having a log like this is incredibly valuable. Thanks so much for sharing!
That's great to hear! If you have any additional questions or tips to share, feel free to post here
Sanford Whiteman our Marketing Ops team actually found the error! Turns out I had created the email in one program, which had the correct (naked) URL, but the test smart campaign was based out of a different program, which still had the additional "https://" in the token. I took that out and it wor...
Sanford Whiteman I'm actually having the same issue as this one, but I'm the only one who's touched the tokens with the URL and they're naked (without the https://). I can't figure out why this is working appropriately in a sample email to myself but not in a test email sent to myself through a sma...