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Phillip has a good overview.Another thing to look at is my recent presentation on Engagements vs. Drip Nurture:http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013The big thing to ask is how involved do you need this to be?From simple to complex: ...
Yes, you can't do that in Engagements. Engagement Streams have a regular cadence like once a week or every 25th of the month. You can't make it variable. I recommend setting up two different Streams OR using a regular program if it is important to you that the timing be precise as well as variable....
Heleen,I assume we're talking about webinar programs added to an Engagement Stream?Once they register for a webinar, you want them removed from Nurturing?If so, have a separate campaign that saysTrigger: Progression Status Changes in "Programs X" to "Registered"Flow: Pause in Engagement X OR you cou...
If Marketo doesnt have access to the Lead object, it should create Contact objects.You might have some issues with Contacts attached to the right Accounts, for instance a new contact being created that doesn't have a company name that matches anything precisely. You should test that.I know there are...
Here are some tips and thoughts on using archiving and cleaning up Marketo.Also, remember that Marketo deactivates all trigger campaigns that have had 6 months of inactivity.http://www.marketingrockstarguides.com/archiving-assets-in-marketo-1197/
Paul,You might find my Guide helpful: http://www.marketingrockstarguides.comThere are several posts on setup. Also happy to share some wisdom if you email me: jdhill@marketingrockstarguides.comSome Key Steps I go through with my clients: SPF/DKIM Setup CNAME Domain choice Prepare SFDC in Sandbox ...
You could create a custom engagement channel and have statuses like you suggest.I was thinking of something like what you had.-Nurturing-Engaged-Promoted = Success (or Opportunity)or you could do this more like Lead > Interest > Consideration > Engaged > Opportunity
Emma,Are these dupes from the CRM originally?How are leads entering your funnel? If they are entering Marketo and it's creating dupes, then there is something wrong and you should call Support.
check the main summit site.I thought it was Dec 16.
I'd check with Support. There are still some features that could be buggy. I'm pretty sure #2 should work. Try a local Report instead.