Ron,It completely depends on the size of the marketing team and your firm.When I first deployed Marketo, I was the global admin and regional marketer and then cross-trained everyon...
Christian,A few thoughts for you.1. If you really don't want to sync, then simply don't trigger a sync or connect your Programs to SFDC Campaigns. Marketo only syncs if you explici...
Open means that the marketo clear gif was pulled in because the lead had images ON. Then you definitely know they previewed or possible read the email.Clicked means they actually t...
Tim, You might want to consider changing your statuses to better reflect the process you described. Instead of "Dead" for a lead that isn't ready, why not say "Nurturing"? Then y...
Michelle,Usually I recommend that you setup a daily batch campaign to check for inactive leads. Inactive leads can be identified in whatever way makes sense for you. It can be a 30...
sure. Filter on any lead that has a blank value in that field and then run Sync Lead to SFDC. That should do it. I'd test this on a lead you know has a value in SFDC to make sure...
There are also a couple of other guides for this process:http://www.marketingrockstarguides.com/dkim-spf-and-cname-setup-for-marketo-289/and test.hollebone.caIf you've just setup M...