Josh_Hill13

You should have a central MQL processing flow that only pushes leads over when they meet the criteria Cathal suggests. Of course, if you link Programs-SFDC Campaigns, those leads sync no matter what.Just sending an email should not sync those leads as long as the email program isn't linked to SFDC.

Jeff has the right idea.There are several threads on score decay and inflation - just do a quick search.Usually with a decay score you can run this daily, but leads only flow through every 30 days:Smart List: if no activity (or score hasn't changed) in past 30 days (usually I use Not Visited Web Pag...

I don't believe so because that's how MSI works. You can always delete these when you no longer need them. Just be sure to turn off "Expose to Sales Insight" on the email.

Ben,This is a field tightly linked to the corresponding Marketo field. Depending on your permissions and the permissions of the SFDC app, you may not be able to change it w/o creating a problem.In Marketo I see it says it is a "Text" field, not Text Area. I suppose you could try changing it on both ...

Scott - go to that page, I left a note. You need RCA/opp analyzer.

You can do some of this with Opp Analyzer if you have RCA. Depending on your Interesting Moment setup, you could easily track those triggers and then look at what led up to an Opp.This is not quite what you are thinking of, but it's closer.

This intrigues me too. I know you can use Twilio, so it might help to speak with them or look at their data.I always put in an "OK to SMS" flag in my subscription management, but i have yet to see anyone develop a program for it.

I don't believe so...but let's have an RCA expert confirm this.

Also see thishttp://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013