Josh_Hill13

Josh_Hill13

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Date Last Visited
‎09-12-2024 04:37 PM
Level 10 - Champion Alumni
Joined the community 03-09-2012
Rank Icon Level 10 - Champion Alumni
VP Marketing Operations
San Francisco, CA
  • Re: One Time Lead Scoring Increases for a Content Category

    You would set the SChedule as Matt indicates. You can also have Change Score Choice Steps that say if Lead Score >=1000, then+5; Lead Score>=2000, then +10 You might have to do that with Smart Lists because you can't have a score range in a Choice Step.

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  • Re: Are there best practices for deliverability?

    DKIM and SPF are only technical authentication tools which help, but don't guarantee anything. See my slides on this:http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

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  • Re: Example on using real time personalization for emails

    There is another thread on this that explains how to use custom fields to stamp a lead with Most Recent Content and then relate the type to other content.Another way to deal with that is to bring in related content and trigger nurturing programs based on the first download. I'm sorry I can't map thi...

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  • Re: Historical acquisition information

    You can set Acquisition program to None during List Import.The question is, do you know the Sources? Do you want to track each import this way? The reason I ask is if you already have these leads from SFDC and load them in via Marketo (for deduping?), then maybe knowing the acquisition program isn't...

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  • Re: Engagement Program Content

    My understanding of how this works with child programs is that Cast triggers Program A. If for some reason the lead is EXCLUDED from Program A, then it will receive nothing until Cast 2.Programs triggered by a Cast run independently of the Engagement, that is, you could get into Program A on Cast 1 ...

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  • Re: "empty" field in lead source reporting

    It may also mean that the fields were never stamped in SFDC.

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  • Re: App/Software to gather leads and interface with Marketo

    I am pretty sure the Marketo ipad app does this.EventBrite, CVent, and Doubledutch might also have possibilities. Check launchpoint.

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  • Re: Transition rules for nurturing campaign

    Remember that the Transition Rule goes into the Stream you want to PULL leads INTO.As Kim noted, the best ones are triggers based on behaviors.

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  • solved badge Re: Dealing with competitors in system

    Typically I do what you suggest. You could also exclude them from syncing over by blocking them from your MQL flow.I see no reason to not dump competitors into a queue and then delete them from SFDC later. You could in fact have a nightly batch to ensure this happens:Smart List - Competitors with SF...

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  • Re: Fixing Capitalization Errors

    You may be able to do this with something like Demand Tools or an intern 😉This cannot be done in Marketo.

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Public Statistics
Date Registered ‎09-03-2012 08:39 AM
Date Last Visited ‎09-12-2024 04:37 PM
Total Messages Posted 8,623
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