Josh_Hill13

It is a rolling 7 days.

There may be a video in University on Traffic Cop and Nurturing. I also have a guide that describes this at marketingrockstarguides.com.

I agree with Kim that Engagements might be the best way - that way you can drop in the next email each week.The other way is to run individual email send programs each week. Those would be set each time you want to send them.

You would have to monitor the email box and then add the lead to SFDC with the appropriate Lead Source, such as "Inbound Email"

Marketo only thinks in terms of "Leads" or people. You cannot migrate Accounts per se.Yes, you would need to associate the cookied person to a Marketo ID. The munchkin code should handle this, but if you have other requirements, you would need to customize the cookie.

Where are these lists located? Are these smart lists?Typically I would name any list as clearly as possible.

A lead may also become a member if they fill out a local form.

That token is just for tagging the lead. Marketo will append this token on all links unless you ask otherwise. The reason it is on the Unsubscribe link in the Admin section is to ensure it populates.I am unsure how you would manage this in the web service call. Do you mean webhooks or API?

No you need 1 email and then you get to choose the subject lines and the winning criteria.https://community.marketo.com/MarketoArticle?id=kA050000000LC8ACAWYou could of course setup two emails and ask Marketo to do that too.

I would recommend Matt's suggestion to pull the leads into a second stream with a different cadence.You could do Cheryl's suggestion, but know that Programs will run independently of the Stream Cadence, so it could be possible to have overlapping emails which may not be your intention.Cheryl - do yo...