Leaders in my organization have been discussing the idea of a 'Communication Hub', a solution that orchestrates communications over time, to audiences segmented based on known data points, triggered based on criteria from other systems and customer behavior, across multiple channels. When I hear this, it sounds like marketing automation to me, ala Marketo! However, its unclear to me whether Marketo customers are really going beyond email? Who can share experiences and success with using Marketo for other channels (SMS, Print, Web Personalization, or Mobile App integration)? Thanks!
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