Richard_Thomsen

Richard_Thomsen · ‎05-01-2020

Leaders in my organization have been discussing the idea of a 'Communication Hub', a solution that orchestrates communications over time, to audiences segmented based on known data points, triggered based on criteria from other systems and customer behavior, across multiple channels. When I hear this, it sounds like marketing automation to me, ala Marketo! However, its unclear to me whether Marketo customers are really going beyond email? Who can share experiences and success with using Marketo for other channels (SMS, Print, Web Personalization, or Mobile App integration)? Thanks!

Richard_Thomsen · ‎02-19-2020

My organization implemented Marketo last year. We have the Dedicated IP feature but also ended up delivering email through a corporate email relay (Marketo>Corporate email relay>Internet). While they did several months of 'IP Warming', we are now planning to disconnect from the corporate email relay (email directly from Marketo). Is IP Warming required again if our Dedicated IP is unchanged? I am asking about this because I wonder if the purpose of the warming is more for the last hop prior to delivery (which would have been our corporate email relay). Now that the messages will deliver directly from Marketo, I'm uncertain if we are still OK or need to warm all over again.

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Date Last Visited	‎06-23-2020 11:50 AM

Date Registered	‎04-17-2019 07:41 AM
Date Last Visited	‎06-23-2020 11:50 AM
Total Messages Posted	2

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