Caitlin_Poliksa

I would recommend just using a smart campaign as Michael notes above, you can create a trigger based off of the page visit and or "clicks link on web page" add a constraint for the specific link. Then in your flow you can update the score, or trigger an email. You can do this on the program level, o...

are you afraid to delete because of previous unsubscribe information getting lost? If that is the case, then you don't need to worry, Marketo has the durable unsubscribe or the ever unsubscribe feature. Durable Unsubscribe this basically means that if a person is unsubscribed and you delete them, a...

Hi Marin, The docs are a great way to start, but they won't give context and they don't tell you how you get the reports you need for your orgamization. You need a expert to help gain not just how to use the tool, but what metrics are needed for the goals you are trying to report on. I would be happ...

Hi Mike - that is a loaded question. Below I have a few lists by type and then if you are presenting to leadership. For the data to cross over properly you need to make sure you are adding cost tags in Marketo and SFDC, program and member status and success in the programs, have assets set up locall...

Joe, Your own suggestion is correct. There are a few other options, but the best for the system and for consistency would be the nightly batch.

I have never heard this before. I am a consultant who has been working in hundreds of Marketo users and even the smallest subscription there was the event program. Are you a spark user? Are you the owner of your instance? Or do you have another admin? Is it brand new? We could also see if you have t...

Hi Les, do you have hidden fields on your form to capture what those link UTMs are? If so, you can pull reports based on those fields, and if not, i would recommend that you add the same UTM parameters to Marketo as fields to capture that data.

Hi Kim,I have used eventbright for this as well. And I believe that this is Marketo's choice vendor as well.