I would recommend just using a smart campaign as Michael notes above, you can create a trigger based off of the page visit and or "clicks link on web page" add a constraint for the specific link. Then in your flow you can update the score, or trigger an email. You can do this on the program level, or you can use tokens and do it at the global level.  ... View more

are you afraid to delete because of previous unsubscribe information getting lost? If that is the case, then you don't need to worry, Marketo has the durable unsubscribe or the ever unsubscribe feature. Durable Unsubscribe this basically means that if a person is unsubscribed and you delete them, and they come back into your Marketo, they will come back as unsubscribe. ... View more

Hi Marin, The docs are a great way to start, but they won't give context and they don't tell you how you get the reports you need for your orgamization. You need a expert to help gain not just how to use the tool, but what metrics are needed for the goals you are trying to report on. I would be happy to chat if you would like. please feel free to reach me at caitlin@pedowitzgroup.com Caitlin ... View more

Hi Mike - that is a loaded question. Below I have a few lists by type and then if you are presenting to leadership. For the data to cross over properly you need to make sure you are adding cost tags in Marketo and SFDC, program and member status and success in the programs, have assets set up locally for acquisition and then use the program and campaign connector. If you have that in place you can a majority of program and campaign ROI. You need to have contact roles set up and then contacts must have a contact role on the opportunity to shoe campaign to opportunity or lead to opportunity influence revenue. And for funnel metrics you will need RCM form Marketo or you will need to build out a pretty comprehensive lifecycle sing custom fields for capturing date to measure the funnel. - Hope this helps some! But here are a few examples that I highly recommend. Also it depends on the level you are presenting to. Tactical KPIs Net new engaged leads added to database in period Volume of marketing sourced MQL in a period MQL – Above Opportunity conversion rate and trends Marketing influenced leads (as a percentage of total) Campaign performance metrics # of leads in lead score bucket Most influential campaign types Content performance (engagement with content by content name, and content type) Operational KPIs Funnel performance Lead quality Funnel Velocity Lead scoring efficacy SLA adherence by sales and marketing for a given period Database penetration Database engagement by % of total/cookied Data cleanliness Journey measurements Revenue KPIs Top Lead Sources by MQL volume or asset value Most influential campaigns by above funnel/asset value Assets acquired by month, quarter, annual influenced by marketing activity Assets acquired by region and by BDO Asset predictability based on marketing pipeline and sales funnel Executive Leadership Avg Days Engaged to MQL Avg Days MQL to SAL Avg Days SAL to SQL Avg Days SQL to Closed Won Ratio of Marketing influenced opportunities in the pipeline (KPI) Value of Marketing influenced opportunities in the pipeline (KPI) Ratio of Marketing influenced Closed Won Opportunities (KPI) Value of Marketing influenced Closed Won Opportunities (KPI) ... View more

Joe, Your own suggestion is correct. There are a few other options, but the best for the system and for consistency would be the nightly batch. ... View more

Hi Les, do you have hidden fields on your form to capture what those link UTMs are? If so, you can pull reports based on those fields, and if not, i would recommend that you add the same UTM parameters to Marketo as fields to capture that data. ... View more

Hi all! So, I found a differnt solution that worked for us. Esentially I have global Contact Us form that would change the lead partition when a certain action took place. I think created camaigns in the other workspaces that listened for the workspace change then would request the proper campaign. ... View more

how would you share a program or smart campaign across workspaces? And moving to the default, does that make it accessible to all? ... View more

Thanks Diederik. This issue not on a new installation or new fields - it is finding out on a previous fields where there are no naming conventions. Thanks, ... View more

Thanks Hitoshi - this seems to be a solution - although a tedious one. ... View more

Ok, well, lets just say there is no documentation from the install, any other suggestions on how to pull this? ... View more

Thank you! ... View more

I agree, please get the plugin ready for 2013 products. ... View more