Grégoire_Miche2

On Top of Sanford's answer, for known people, it's not the data that is stored in your CRM that matters, but the data that is in your Marketo Lead Management database and the presence on the visitor's browser of Marketo Web Personalization cookie to link the visitor to the database entry.Also rememb...

Agree with Veronica on this. It's more a complex sales vs transactional sales positioning. Complex sales cycle are long, purchase require strong commitment from potentially multiple decision makers. The complex sales cycle will eventually involve a sales person, who will be using a Sales Automation ...

Tx Dan Stevens.

You can do both.Adding the token directly in the template has a risk though, as if someone use the template to create an email in the design studio, the token will be empty. So make sure to set the default value for the token.You can also consider adding the token in the template within an editable ...

Hello David Brunt ,Please move the question, as suggested by Sanford.-Greg

Hi Marija Milanova ,Double check how the redirect is set. If you think it's correct, get to support.read The comprehensive guide to setting up the unsubscribe link -Greg

The advantages is the diversity of the templates available and the fact you do ot have to code anything, especially if you use Knak builder. Without such a tool, you will either be limited to Marketo OOB templates (which require a lot of work each time you want to use them because you need to adapt ...

Hi Joana,Create a smart list and use the "clicked link in email" filter.And my advice is that you get some training (Don't take it bad, but this is a very basic question). Starting in Marketo without enough training is a sure path to suffering, in addition to time wasted and errors. Start with Marke...

Read this: Email Template Syntax - Marketo Docs - Product Documentation -Greg

+1 on this. and also +1 on using mailing lists rather than personal emails for alerts, as much as possible.-Greg