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Hi Kristen,Thx for putting this altogether. What is stil missing in EP is the possibility to conditionally skip a content. The nested program may choose not to send en email to a given lead, but then this will have 2 drawbacks:The lead will receive no content on that castIf you do not add the lead t...
Hi Roxann,Thanks for this.Could you also please add the role of whitelisting in this series ? More specifically, we had some customer questions about the potential risks of identity theft with so many white listed addresses. in other terms, once I have whitelisted all these addresses, what would hap...
Hi Justin,It will work for the opt-out, but if you want to keep the subscriptions preferences, you will need to keep the records in Marketo.-Greg
Hi Andrew,So do I and we always recompute the demographic score, since we can zero it and recompute based on additional data we get.-Greg
One common question is how can we add a list of emails to the durable unsubscribed list, coming for instance from other systems, without increasing the size of the Marketo database. This is a key requirement as soon as you use other systems than Marketo to send emails and want to keep complying with...
I fully concur, do not use this flow step until it's significantly enhanced. And vote here: -Greg
Bonjour Cécile,Yes you can have duplicates in a smart list. Let's say you have 2 leads in your smart list with the same email address. Marketo will only send 1 email, but you will have 2 leads in the target, and therefore there will be a difference between the target and the number of sent emails.Th...
One of the recurrent question we face from Marketo users is "Why is there such a difference between the number of leads in my target and the number of emails actually sent". This can be explained my multiple, non exclusive factors that all can be identified and measured.Some bad guys were part of yo...
Hi again Kristen,Fully agree on that -Greg