Iryna_Zhuravel4

We do a lot of email marketing in East Asia (China, Japan, Korea), through extensive a/b testing we found out that the best time for our target audience is 6-8am, everything sent after 11am-noon has much lower open rates. I concur with Josh, it is different for every audience, the best way to find o...

I don't think there is an option to download all of the MSI data for your entire database. You could try to download the last interesting moment data for all of your records from the MSI managed fields in salesforceOr you can download interesting moments for each account using the opportunity influe...

It seems like this "efficiency" metric is not so much about the marketing influenced revenue and ROI (you probably report on that already), but overall operational efficiency. Love when C-level comes up with these wonderful ideas and metrics .I had to report on the "efficiency improvements" some tim...

Hey Olivia, these 2 blogs by Kristen were the best place to start for me with velocity scriptingBasic Email Scripting Examples for MarketersA Few More Email Scripting Examples Apache Velocity - Velocity User Guide - great resource to dig a little deeper

Hey Tara,did you resolve this case in the end? I started having the same issue in our instance after our admins did some major changes in the SFDC, I am sure something they did is triggering this change of ownership, but we were not able to identify the cause yet.ThanksIryna

This is excellent!

Seems like you are missing closing brackets in the "Role" token, Marketo does not recognize it, hence the error

Good points, Dory!I also prefer to do my a/b tests through the random sample, email programs didn't give me any major issues, but I see them more as a quick and dirty way to send one off emails

It all depends on how you are using these newsletters and what you are trying to achieve with A/B testing.If you have an email that you are planning to send just once, and you want to get the most out of it, use the email program. Send the test to a small percentage of the target audience, see which...

Hey Steve,there are 3 methods to A/B test emails in Marketo:1. A/B test in email program - Email Test - A/B Test - Marketo Docs - Product Docs 2. Champion/Challenger in the email itself - Email Tests - Champion/Challenger - Marketo Docs - Product Docs 3. Random sample in the smart campaign - Some T...