We do a lot of email marketing in East Asia (China, Japan, Korea), through extensive a/b testing we found out that the best time for our target audience is 6-8am, everything sent a...
I don't think there is an option to download all of the MSI data for your entire database. You could try to download the last interesting moment data for all of your records from t...
It seems like this "efficiency" metric is not so much about the marketing influenced revenue and ROI (you probably report on that already), but overall operational efficiency. Love...
Hey Olivia, these 2 blogs by Kristen were the best place to start for me with velocity scriptingBasic Email Scripting Examples for MarketersA Few More Email Scripting Examples Apac...
Hey Tara,did you resolve this case in the end? I started having the same issue in our instance after our admins did some major changes in the SFDC, I am sure something they did is ...
Good points, Dory!I also prefer to do my a/b tests through the random sample, email programs didn't give me any major issues, but I see them more as a quick and dirty way to send o...
It all depends on how you are using these newsletters and what you are trying to achieve with A/B testing.If you have an email that you are planning to send just once, and you want...
Hey Steve,there are 3 methods to A/B test emails in Marketo:1. A/B test in email program - Email Test - A/B Test - Marketo Docs - Product Docs 2. Champion/Challenger in the email i...