Michelle_Miles3

Level 9 - Champion Alumni

Joined the community 04-05-2015

Level 9 - Champion Alumni

VP of Operations

Denver, CO

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Re: GDPR: How to Avoid a €20 Million Mistake with your Data

by Michelle_Miles3 02-26-2018

Yes! We have encountered this issue too, Dan Stevens!!

Blogs

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Re: GDPR - Opt in date/ time expiration?

by Michelle_Miles3 02-26-2018

Thanks Dan Stevens. Olivia Piper I hope my articles help!

Discussions

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GDPR: How to Avoid a €20 Million Mistake with your Data

by Michelle_Miles3 02-20-2018

At some point in our careers, we've all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, "KEVIN, this Valentine's day, give LESLEY the gift she really wants," along with an image of a beautiful diamond necklace. The only p...

Blogs

4113 12 2
Re: GDPR: Marketing Consent and Legitimate Interest

by Michelle_Miles3 02-13-2018

Hi Dan Stevens -Thanks for sharing! Apologies in the delayed response, I've been on vacation. Our legal team (interestingly, in France) has generally offered a more strict interpretation of the law. They do agree that an express opt-in prior to GDPR is still valid (assuming an appropriate duration...

Discussions

2214 0 0
Preparing for GDPR: Free White Paper & Webinar

by Michelle_Miles3 02-13-2018

Preparing for GDPR: It's Not Marketing's Job...or Is It?“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an IT thing? Besides, you’ve got other, more pressi...

Blogs

2231 9 0
Re: Introducing our 2018 Marketo Champions!

by Michelle_Miles3 02-13-2018

Congratulations, Champions!

Blogs

5045 2 0
Re: GDPR Questions. Straightforward Answers.

by Michelle_Miles3 02-12-2018

Thanks Grégoire Michel for the great information. Apologies for the delayed response, I have been on vacation. We have also had a difficult time with our lawyers to clearly define the timeline for prospects... there response is essentially that it depends on the business, the agreed upon terms, an...

Blogs

3175 0 0
GDPR Questions. Straightforward Answers.

by Michelle_Miles3 02-06-2018

“Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it is an accurate description. In fact, there are 99 articles in the GDPR, each stipulating new parameters ...

Blogs

7273 6 13
GDPR Implications for Your MarTech Stack

by Michelle_Miles3 01-30-2018

If “our similarities bring us to common ground,” (Tom Robbins) we’ve reached our destination.No doubt, you have quite an assembly of tools in your MarTech stack acquired in various stages of your company journey. Each technology offers a different solution for your organization, but they all share a...

Blogs

2099 7 0
Re: GDPR by the Numbers (an Infographic)

by Michelle_Miles3 01-25-2018

Dan Stevens I agree that it is wise to implement procedures globally, as legislation is only getting more restrictive. Why wait to gather opt ins and supporting information? I also believe that appropriate record keeping not only means capturing the opt-in, but the opt-in timestamp, opt-in source, ...

Blogs

1305 1 0