Level 9 - Champion Alumni
Joined the community 04-05-2015
Level 9 - Champion Alumni
Denver, CO
VP of Operations
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A Visual Look at GDPR Contributing Factors and Compliance PreparationsIf you were to Google GDPR, your search would produce over 4 million results. That’s a lot of content! Assumin...
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Preach!
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Hi Trinity Levenson, thanks for reading. There are two key points related to your question:1) You cannot "bribe" someone to opt-in by bundling consent with the white paper. So the...
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Kayla Miller Currently only Germany requires double opt-in. You could do that as a best practice beyond Germany, but you are not required to do so.
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Dan Stevens Am I allowed to laugh at that? I suppose I should have clarified that this should be in conjunction with a database audit and clean up effort... Determine which record...
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Thanks Dan Stevens. I agree with you. There's no way around these compliance requests, so hopefully this helps make it the less onerous. With regard to email tracking consent, thi...
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View Part 2 of the blog here: Marketing Strategies to Thrive in a GDPR World
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This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and def...
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Thanks Amanda Thomas! Happy to share! I have a lot more content in the works; we love helping marketers succeed. I should have my next post out on Tuesday detailing some offensive...
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I agree on all counts! This is consistent with the advice from our lawyers, and I am addressing many of these issues - including cookies - in my next post. I should have it ready n...
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