Actually Mike Reynolds, anonymous leads have a lot of use for my high tech B2B inside sales team. Because they tell me what companies are visiting the site. I don't know how other industries work, but high tech doesn't wait for some content marketer to get a collateral request, nurture it to an MQL and pass it to sales. We'd all be out of business. That's why we all have huge inside sales teams with calling capacity. If a company is visiting us, we talk to them. That's why companies like leadlander and visistat exist. So until you're the throat to choke on delivering top-line revenue to high-growth B2B high tech companies, don't tell me my business.
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