Edward_Masson

I tend to just create custom fields to accommodate for UTM stamping for URL parameters and forms.With a few smart campaigns to listen for and stamp the fields.

I tend to give repeat soft bounces up to 3 times before making them invalid.

The new Marketo email editor is a great start to building their own Email Editor that many others rely on what is commonly know as TinyMCE which is old, a third party application and has not changed over the years.Does Marketo Email Editor need work? Yes, it does, no getting round that. But in Mark...

If this is for a list of existing leads from your DB you want to invite to the event, then in your email you could just have a link. The text in your email to say just click here to RSVP. Then they are taken to a thank you page. In your program, you're listening to that click from you're existing le...

As Grant explains, you do not want to use Marketo forms for that type of information. When syncing with SFDC, the user comes back to a form with that field again will pre-populate with the value that gets synced to SFDC.You should have a secure section where people can login to their account and pro...

I guess that Marketo may be gearing up to ring fence lists into my lists/group lists similar to my reports/Group reports

Think about deleting all Anonymous records that are older than 90 days. This is because your cookie only last that long. If they have not converted to Known by then they never will as the cookie has expired and a new anonymous cookie will drop.I have to do this on a regular basis so I have a smart c...

Marketo keeps a Customer Global Unsubscribe list. That when you deleted a previously unsubscribe record and then by intentionally or by accident import that record again, they will be unsubscribe as default on import.Once the record is gone there is no history or field to listen to in a smart campai...

Fantastic post Jeff!It's the basics that folks always forget.