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Hi everyone!Here are some questions that I've been thinking about for the past couple of months.Questions:1) How is Marketo being used in your company?2) Who uses Marketo at your company?Context:As we transition out of traditional demand gen/pipeline marketing and into account-based marketing (ABM),...
Hi everyone! Has anyone used RO Innovation for their customer reference software? I'm particularly curious about the RO Innovation Spotlight feature (sales reps can create their own "microsites" when sending collateral to prospects). More info here: http://www.roinnovation.com/solutions/roreferencev...
Thanks for the suggestion! Does the model just end up looking EXTREMELY messy? That's what we're finding if we account for ALL transition possibilities
Hi,We started noticing that some leads are not following ANY path on our model. For example, a sales rep will change a lead that was "Nurture" to "SQL" (not defined in our model or success path). For more context, we group our analysis based on MQL cohort - the month the lead became an MQL. For the ...
Hi everyone!I was wondering if there was a way to find the marginal content that a lead has consumed after going from one lead status to the next. For example, a lead moves from SAL to SQL (sales accepted lead to sales qualified lead (a meeting was established) - a sales person will change the statu...
Thanks - looks like I'm going to be contacting the developer for this!
Hi,Does anyone know if it is possible to pull UTM parameters (source, medium, campaign, etc) into hidden fields on Form 2.0 that is on a Marketo landing page in an iFrame on a website? Context:In the activity log, I've noticed that the "fills out form" activity does not include the UTM parameters (i...
Hi,Is there a way to track who forwards an email without using the "Forward to a Friend" feature (ie is there a workaround to this)? We've found that this link isn't getting clicked a lot, perhaps because recipients are using the "forward" button their email application. Thanks!
Hi Josh,Thanks for your quick response! I made a smart list using those filters, but the problem is that they don't necessarily show leads with activity in that order. That is, the lead status could have been changed to MQL, and THEN they visited a web page. I want to see leads who visited a web pag...
Hi everyone,Is there a way to create a smart list in Marketo that contains prioritized filters (search on events in chronological order)?Ex. Smart List that contains all leads that visited a web page and THEN were changed from "Open" to "MQL"? Thanks!