Hi everyone!
I was wondering if there was a way to find the marginal content that a lead has consumed after going from one lead status to the next.
For example, a lead moves from SAL to SQL (sales accepted lead to sales qualified lead (a meeting was established) - a sales person will change the status to indicate that status change). What content did the lead consume during the period between the status change of SAL to SQL? We are hoping this will tell us something about 1) the content that the sales team is using in their conversations with their leads and 2) what content appeals most to people between these two (and other) stages so we can map buyer journey to our content. Ideally, we would not go through each person's activity history - we would have it laid out in a spreadsheet-type format (much like the Program Opportunity analysis in RCE) that shows programs and opportunities they influenced.
Do you think this would be the report we are looking for? If so, do you know how we can effectively extract that data? If not, what type of report would show us this on a mass scale?
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