Hi JD - For example I have different headers - sometimes I use a hero title and sometimes it's not necessary if the email doesn't contain a Whitepaper or case study or something like that. So for example, I'll have this in one email program: White Paper: Scaling Global Digital Media Networks and in another it will not be an asset download, it will just be an educational email and I would want something like this where I want the hero title blank: Find out why the hottest ad networks manage their publisher payments with Tipalti. In this case I want to be able to clone the program, update the tokens and have my email, landing page and thank you page headers all work without me having to edit to components in the templates. That's my use case..there may be others. Jen On Mon, Feb 1, 2016 at 1:31 PM, JD Nelson <marketingnation@marketo.com>
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