I'm in the process of remodeling our lead scoring. We have defined all the scoring adjustments and I'm in the process of implementing the new campaigns. We've decided to remove all previous scoring and run batch scores to re-calibrate all leads in the system. For any behavioral activity the campaigns will work based on the triggers. However, on the demographic side, we have a third party service that cleans our data, so I'm concerned that we will double score leads based on demographic info. Here is the scenario: - Lead is created - demographic information is scored (eg. industry value = telecom) - 24hrs later our vendor cleans the data - demographic (vendor changes industry value from telecom to technology) The only way I can think this through so we aren't double counting is to zero out the scores and re-calibrate the demographic score on a regular basis. This could happen through sales activity updating records as well, if a rep changed someone's title multiple times in one week would it just keep adding based on the data value changes?
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