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Jessica is spot on with GIFs. Videos, however, are a bit more tricky: It's possible to embed video in email with HTML 5, the problem is that 20-30% of email clients may have issues rendering the video (and proper fall back image) appropriately. It's much better to just add the thumbnail of the video...
I created an Idea for the Marketo team regarding responsive design within Marketo. The links provided here should help you when previewing emails: https://community.marketo.com/MarketoIdeaDetail?id=08750000000K8MRAA0
I go through these manually as well to update information like titles and phone numbers. If there were a tool that does that automatically, that would be pretty amazing.I just start from the bottom of the emails, hit the "next" key within the email client and flag the emails I need to update or repl...
Here's more info on an integration: http://launchpoint.marketo.com/strikeiron-inc/749-strikeiron-email-verification/
I don't know of any for spam score. Once you send an email to a lead, if the email hard bounces, the Email Invalid field is marked as "True." This is the email server telling Marketo the email is undeliverable. You should regularly audit emails marked as invalid. If you'd like to test if an email is...
I see. Try splitting your leads: https://community.marketo.com/MarketoArticle?id=kA050000000L9irCAC
Hi Mark,There's many ways to do this. This one is a bit manual but it would work: Run a Smart Campaign of everyone you want to re-engage with (the 5,000). Copy and paste all of their email addresses you get from the Qualified Leads (Schedule -> # existing leads) into Excel. Create another Smart Camp...
Thanks Josh. I meant validity before sending. I'll check out StrikeIron and RingLead. Any free tools out there?
I use NetProspex and have had a great experience. Their customer support is fantastic and they do a lot to get new users up and going. They have a Marketo Connector which appends data in real-time when they fill out a form on your site. They'll be able to tell you which of your emails are deliverabl...