Hi all,  same as all marketers I'm trying to prove our contribution to conversion and I'm struggling a bit with associating conversion with a given campaign. Short story we have 3 email campaigns in each of those a user can click the upgrade link (with UTMs) to see our plans at the same time sale team and organic visitors are coming to this page I would like to know which conversions were done thanks to emails vs sales efforts vs organic traffic (FYI: there is no marketo form in the checkout process) Issue google analytics is able to recognize 78% of conversions and assign to the right channel (and to the right campaign if we have UTMs) Marketo thanks to "Visited Web Page" smart list filter is able to record 72% conversion but I do not how to assign these to the right campaign Considered solution Option 1 I have created a Triggered campaign which listens who visited a success page "checkout/success/" and visited our website in the past 2 hours with URL containing Querystring "utm_source=email_crm" - we use this parameter in all our email campaigns. Flow step action simply changes program status. The main downside of this solution is the success ratio. My solution assigned to my campaigns twice fewer conversions than Google Analytics. Smart List Flow Step Option 2 - under consideration  I'm wondering about the possibility to pass some UTMs from the entry page user clicked in our emails to the success page. I'm wondering if there any downsides or risks related to this solution before I will request Front End team resources As you can see above at 17:55 user visited our rate plans page with our "Query Parameters=utms_source=email_crm(...)"  below activity details unfortunately a few minutes later on the success page "Query Parameters" at the moment, there is no data at all If I could have data in "Query Parameters" (or somewhere else in activity details) about entry page (from my email) with all tracking parameters I could easily assign such conversion to my email campaigns. I would like to involve our developers to create such a solution for me but I would appreciate if marketo could provide such a solution as well.  Question to the community: Do you guys see this as a reasonable solution or there are some possible weak points? ... View more

Marketing Automation Specialist / Online Marketing Specialist Location: Warsaw, Poland Apply here Would you like to work for fast-growing, innovative company, in an environment established to bring out the Star in you? WebInterpret is offering the opportunity to join a hungry and dynamic team based in Warsaw's newest prime location. Webinterpret is searching for a skilled, analytical person with a passion for technology and e-commerce, to support our digital marketing campaigns and sales acquisition activities. You will play an important role in enhancing the visibility and reputation of Webinterpret within the international ecommerce market. What You'll Do: Designing and improving the current use of our marketing automation tool (Marketo). Setting up marketing communication with leads and customers within the automation tool. Supporting and improving the existing email & SMS campaigns (e.g new triggers, tokens etc.) Planning and deploying ecommerce email marketing campaigns in various languages. Developing a strategy for leads nurturing and acquisition for different client segments globally. Helping with the customer retention strategy. Managing lead databases using Salesforce and Marketo. Analysing results from actions taken (e.g. ROI tracking in lead acquisition). Working together with designers and copywriters in preparing email materials, website development etc. Qualifications “Must have”: At least 2 years’ experience managing email and direct marketing communications, creating and launching email campaigns. Ability to ensure effective and accurate administration support within all tools. Excellent skills in data and report management. Needs to have a  demonstrable ability to process and understand data using various analytical tools (e.g. Google Analytics, Salesforce etc.). A good knowledge and use of email marketing tools, CRM, database segmentation, and campaigns configuration with a strong willingness to grow in this area. At least basic experience in integration marketing tools with other services (e.g. email campaigns triggered via API calls, integration with CRM or providers services like SMS, survey or webinar, integrations and configuration with Google Analytics). Must be committed, motivated, target driven and be equally comfortable working independently or as part of a team. Good communication and problem solving skills. A good understanding of the online interactive experience, and the role effective marketing has in within it. Have a command of English (both written and spoken, level B2 and higher) Apply here ... View more

Location: Warsaw, Poland Apply here Would you like to work for fast-growing, innovative company, in an environment established to bring out the Star in you? WebInterpret is offering the opportunity to join a hungry, dynamic team based in Warsaw's newest prime location. Webinterpret is searching for a skilled, analytical person with a passion for technology and e-commerce, to support our digital marketing campaigns and sales acquisition activities. The Marketing Automation Specialist will play an important role in enhancing the visibility and reputation of Webinterpret within the international e-commerce market. What You'll Do: Designing and improving current usage of marketing automation tool (Marketo). Setting up marketing automation tool for communication with leads and customers. Taking care and maintenance of existing email & SMS campaigns (e.g new triggers, tokens) Planning and deploying e-commerce email marketing campaigns in various languages. Develop a leads nurturing and acquisition strategy for different client segments globally. Assisting with customer retention strategy. Manage lead databases using Salesforce, Marketo. Analysis of results from actions taken (eg ROI tracking in lead acquisition). Cooperation with designers and copywriters in preparing email materials, website development etc Qualifications “Must have”: At least 2 years’ experience managing email and direct marketing communications, creating and launching email campaigns. Also ensuring effective and accurate administration support within all tools. Advanced knowledge and use of marketing automation tool, content personalisation, database segmentation, triggered emails and campaigns configuration. Excel with data and report management. Effective with demonstrable ability to process and understand data using various analytical tools (e.g. Google Analytics, Salesforce). Basic experience in integration marketing automation tool with other services (eg email campaigns triggered via API calls, integration with CRM or providers services like SMS, survey or webinar). Must be committed, motivated, target driven and be equally comfortable working independently or as part of a team. An understanding of the online interactive experience, and the role effective marketing has in within it. The "nice to have"  includes: Working knowledge of  HTML, CSS, Microsoft office products. Working knowledge in managing Marketo (marketing automation tool). Project Management experience is a big plus. Further information will be provided during the selection process. Apply here ... View more