Gary_Verster2

Level 2

Joined the community 08-05-2015

Level 2

Director, GTM Operations

Reading, UK

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Possible for a Marketo form to trigger Case creation in Salesforce?

by Gary_Verster2 04-02-2019

Just when I thought I had a relatively good understanding of the relationship between Marketo and Salesforce, something like this comes along! Our pre-sales team have been using a MachForms integration with Salesforce, where submissions essentially create a Salesforce Case without creating a lead re...

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3528 1 2

Integrations Marketing: Marketing Operations (MOPS) & Data
Re: Passing program tokens into forms

by Gary_Verster2 03-20-2019

Thanks, Amit! Between your reply and Sanford's, I've definitely got options!

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4536 1 0
Re: Passing program tokens into forms

by Gary_Verster2 03-20-2019

Sanford Whiteman, you make it sound so simple!For the second bit, do you have a working example? I'm trying to work out where the best place is to put this function... in the template? If so, what if I DON'T want to set a default?

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4536 0 1
Passing program tokens into forms

by Gary_Verster2 03-19-2019

A question for the experts, I'd imagine...As the global marketing ops lead in a fairly large organisation operating across multiple geos with multiple languages and countries, I'm always trying to make sure that we make our templates as reusable and flexible as possible. This definitely includes for...

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4880 0 5
Re: Form pre-fill with another lead's data

by Gary_Verster2 07-27-2018

So... I've just had a related issue raised by our GDPR Team here at Trend as a potential 'data breach' case. I guess it was just a matter of time...Whatever the reason that the mkt_tok is being included in the LP URL - whether it is forwarded, posted incorrectly by a partner, whatever - surely there...

Discussions

4248 0 1
Re: Marketo Email Template Partner

by Gary_Verster2 05-23-2018

We've been usng Knak for a few years now and they've just got better and better. To Josh's point earlier, we had problems with variations early one, but the templates are a lot more flexible nowadays... and Pierce and his guys are very open to feedback, too.

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6900 2 1
Re: Initially unticked radio buttons

by Gary_Verster2 01-24-2018

OK... maybe it's because I've got prefill enabled... I blame jetlag. Leave me be.

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2016 0 0
Initially unticked radio buttons

by Gary_Verster2 01-24-2018

Like the rest of Marketo ops in Europe at the moment, GDPR is VERY high on my priority list.I read an interesting article recently which indicated that it was more likely for a user to participate in a form by selecting 'yes' in a conscious opt-in when given both 'yes' and 'no' options (it makes sen...

Discussions

2134 0 2

Marketing: Marketing Operations (MOPS) & Data
Re: Best way to manage content?

by Gary_Verster2 01-02-2018

Yup, exactly, Mr Whiteman! A no-brainer as far as I'm concerned... any 'ideas' or plans to build this sort of thing? Or do you know of a Launchpoint service that does this sort of wizardry already?

Discussions

1929 0 1
Best way to manage content?

by Gary_Verster2 12-08-2017

As a reasonably large organisation, we generate a LOT of content. Obviously, we leverage this content in Marketo, but the same (or very similar) content is also used on our websites (managed by AEM), in our social channels, in our blogs, PR, etc, etc. So, what is the best way to manage all this rich...

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2067 0 3

Marketing Reports & Analytics