Dan_Stevens_

Going into the project, the team had no prior experience using the API. Spent a lot of time getting up to speed and then started plugging away. It's all custom developed - no specific product used.

Yes it is (and yes, the data sits in an Azure SQL DB). The team doesn't even come close to exceeding our daily API limit (100,000) - probably averages a little over 10,000 per day. The team has done a great job in optimizing those calls to grab data as efficiently as possible. Our DB size is about...

I agree - the out of the box reporting/integration is bad. We use the API to extract data each evening to a separate data warehouse. And now have a very flexible environment (slowly phasing out our reliance of RCE, due to all its recent issues) to do both ad-hoc and real-time analysis. Here's a v...

That link takes me here:

For design and execution, Marketo. For reporting and analytics, Sitecore. Here are some of Sitecore's email dashboards:Overall dashboard for all emails:Campaign-based dashboards:

Also, for us, this only works - and must be tested as such - when the email alert is sent within a trigger campaign (batch does not render the
properly for some reason - have a look at this thread where Sandy and I ran through several test to come up with this finding and potential bug: Re: Creatin...

That TrustRadius review is pretty dated. Sitecore has come a long way over the past couple of years to bolster up its marketing automation capabilities (it offers much more than just email capabilities). Here’s an example of how one would create a campaign in Sitecore (Create a marketing automation ...

Check out The comprehensive guide to setting up the unsubscribe link by Grégoire Michel

Hi Iva - did you also make sure the field is checked in the right pane?:

If you plan on using this history within an email alert, once you deploy Sandy's technique, it's still necessary to replace the hidden line breaks with actual HTML
. Again, with Sandy's help, using this single line velocity script token that takes the history value and replaces the line-break with ...