There was an active discussion last February regarding Courtney Grimes’s blog post: Re: [Shared Blog]: I Want to Believe, But: Your Email Link Clicks Aren’t Real
Going into the project, the team had no prior experience using the API. Spent a lot of time getting up to speed and then started plugging away. It's all custom developed - no spe...
Yes it is (and yes, the data sits in an Azure SQL DB). The team doesn't even come close to exceeding our daily API limit (100,000) - probably averages a little over 10,000 per day...
I agree - the out of the box reporting/integration is bad. We use the API to extract data each evening to a separate data warehouse. And now have a very flexible environment (slo...
For design and execution, Marketo. For reporting and analytics, Sitecore. Here are some of Sitecore's email dashboards:Overall dashboard for all emails:Campaign-based dashboards:
Also, for us, this only works - and must be tested as such - when the email alert is sent within a trigger campaign (batch does not render the <br> properly for some reason - have ...
That TrustRadius review is pretty dated. Sitecore has come a long way over the past couple of years to bolster up its marketing automation capabilities (it offers much more than ju...