Completely agree, Greg - and thanks for clarifying. I was just offering up another data point on how "unmarketable" our databases may become as a result of this "right"; and how yo...
I think we may be underestimating the impact GDPR will have on our marketing database:In a February 2018 survey of 1,050 UK internet users conducted by The7stars, nearly 60% of res...
Michael - I can vouch for Sanford's "direct download" script. We use this in every email that has a PDF as the primary CTA. It really optimizes the user experience (by requiring a ...
There are many existing discussion threads on this exact topic - check out this most recent one: [Shared Blog]: I Want to Believe, But: Your Email Link Clicks Aren’t Real
The javascript is also used - and even more so - for content discovery (Enable Content Discovery - Marketo Docs - Product Documentation) on your site so that it can be included in ...
Yeah, it’s almost like two reports are needed (program performance report as well) and then exported to Excel to do additional transformation/analysis of the data.
These usually come over as custom activities (we do the same thing with our Brightcove integration). So whenever someone watches a video for certain percentages, we score them acco...
Can you post a screenshot of the Activity Detail in the activity log - specifically for the "web form fillout"? It almost sounds like a local webhook may be creating these as part ...