I wonder if Marketo replaced "web page visit" with "web form fillout". In fact, "web page visit" isn't even an option in the drop-down anymore - even though records in our DB inclu...
You can also think of a requested campaign as a sub-routine to the main smart campaign. The important point to realize though is the requested campaign runs in parallel with any ad...
I gave a presentation at Summit on this exact topic:Strengthening Sales & Marketing Alignment: Developing Real-Time Alerts with Rich, Actionable Insights
Also, when tracking form submits on external sites (when the form is embedded), it's a best practice to use the "referral URL" as the constraint (not "web page"). "Referral URL" wh...
In the future, please embed your screenshots within your posts instead of linking out to a third-party screenshot service. Makes it easier for community members to respond more eff...
I highly encourage you to work with an agency/designer to have some custom templates developed. The starter emails that Marketo includes are not reliable enough across all platform...
Promotional - aka, "Marketing" - emails are just that. An email to promote a product, an offering, an event, content, etc. Whereas operational/transactional emails are used to legi...
This line-break hack has been so beneficial in being able to store readable values in Marketo. In addition to this, there's another technique (by Sanford, of course) to render the ...