Don’t know where to start? Marketo University’s learning paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our course offerings.
New to Marketo
The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo.
Learn From Our Experts
Learn at Your Own Pace
The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices.
Learn From Our Experts
Learn at Your Own Pace
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In today’s digital world, where professionals share everything online, paper certificates no longer provide the same level of value. Marketo has partnered with Accredible to solve this problem. What is a Digital Badge? Marketo has included digital badges as an additional way for you to share and validate your Marketo certification achievements. A digital badge consists of an image and metadata that are uniquely linked to you. Together, they serve as a compelling digital showcase of your certification achievements: Clicking on your digital badge grants immediate access to validated information that features your knowledge and skills. This allows you to easily share your credentials, and employers and colleagues to easily verify them. Use Your Marketo badge to: Showcase your certifications and skillset to your professional network Enable your employers to quickly validate your skills Share your digital credentials on any online platform: social media, email signature, resume, website, online portfolio and more How do I share my badge? Via a Link When you are sent the e-mail granting you your digital badge, it will include a personal URL. You can send this URL to anyone you would like to be able to view or verify your credential. Via E-mail Login to your Accredible account. Select your badge. Click on Email Credential. Type in the e-mail address you would like to share to and click Share. Via Your E-mail Signature Copy your personal digital badge link (shared with you in the invitation e-mail) and paste the hyperlink on the MCA or MCE after your name (Ex: Jane Smith, MCE; the underlined MCE portion of this example will link to your verified digital badge page). Via Social Platforms Login to your Accredible account . Select the social channel you want to share across. Via LinkedIn Log in to your Accredible account . Locate the link “Add to LinkedIn Profile”. Fill in the information into the form manually. For more detailed instructions on sharing your digital credential please see this guide. What do I do if I need assistance? For help in getting your badge please Contact Marketo Certification. For technical assistance with your digital badge, please Contact Accredible.
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Looking to hire? Marketo Career Connect is designed for companies of all sizes. No matter your business, as a Marketo customer, you can reach a larger audience of potential candidates through your posting on the job board. Through the platform, you can easily add your own screening questions, search and organize applicant resumes by folder, and reach out to applicants for streamlined candidate selection. You can also verify a candidate’s Marketo certification(s) with a single click. Do you work for a large organization with an existing recruitment platform? Marketo Career Connect can redirect applicants to your website to apply through your established channels. Have you just started a small business? Are you looking to grow? Marketo Career Connect can help you throughout the recruitment process, from start to finish. Effective May 3, 2019 the current Job Opportunities space on Marketing Nation will be replaced with the Marketo Career Connect platform. The career connect platform is currently live and available to use today! Simply follow these steps to create an employer account and start posting jobs: Visit Marketo Career Connect and Register as an employer Fill out the profile creation page. Please note that only one person from your company should do this. You can always add additional users as an admin Complete your Employer Page by filling out your company’s description and Facts & Figures. You will also be required to upload a logo at this stage. Marketo will approve accounts within 48 hours of a profile being completed and filled out. Please note that company’s have to be users of Marketo Engage to post jobs on Career Connect. Once you have received permission to post jobs, you can post jobs from your Career Connect dashboard. The platform allows you to add job descriptions, set applicant preferences/prerequisites, add screening questions, as well as manage application process either through your own systems or Career Connect. Questions? Feel free to reach out to email@example.com for any questions or concerns.
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Marketo University Recognized Certifications Marketo Certified Associate (MCA) The Marketo Certified Associate credential demonstrates knowledge of general marketing concepts, marketing automation fundamentals, and basic email marketing in Marketo. The MCA credential certifies that its holder has the requisite knowledge, skills, and ability to successfully set up basic email marketing initiatives according to best practices, and report on program success. Click hereto learn more. Marketo Certified Expert (MCE) The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Those who receive the MCE credential will demonstrate their mastery and expertise in the use of Marketo. Clickhereto learn more. Marketo Specializations Marketo Specialization Exams have been retired. However, by earning a specialization prior to the retirement date, you demonstrated your mastery of advanced techniques that accelerate results and unlock the full potential of Marketo. Our specializations never expire, so if you hold a credential now, it will continue to be recognized. Account-Based Marketing Demonstrates ability to focus marketing efforts on key accounts by understanding ABM account scoring, how to configure ABM, assessing AMB readiness, and how to engage targeted accounts across channels. Analytics Attribution Validates knowledge of tracking and measuring first touch and multi-touch attribution, as well as how to use Marketo’s advanced reporting to build insightful ad-hoc reports. Analytics & Reporting Demonstrates ability to manage a Marketo instance following best practices for consistent operations, program structure, and asset organization. Customizing Creative Assets Proves proficiency in creating and customizing design assets using HTML and CSS, including customizing colors, buttons, styles, landing pages, emails and more, to align with your visual brand identity. Email Deliverability Proves skill in designing emails for optimal performance, configuring key technical settings to authenticate your emails, and setting up your Marketo instance to ensure people receive only the communications that they want. Events & Webinars Proves knowledge of using events and webinars to engage your buyers by showing how to create and track events and webinars in Marketo, how to set up and execute both online and offline events, and how to manage attendance at live events using the Marketo Live Event application. Nurture & Engagement Demonstrates practical knowledge of creating engagement programs, adding content, building streams, adding people and reporting on success. Programs & Campaigns Validates ability to automate programs, clone them, use tokens and report on important program data such as ROI and acquisition. Setup & Configuration Proves skills in reporting on Marketing’s impact on the business, measuring and customer journey, and attributing revenue to specific Marketo campaigns. Social Marketing Demonstrates capability to plan and strategize social marketing campaigns, manage your social media presence in Marketo, use Marketo social marketing features and report on the impact of your social marketing activities. Web Personalization Validates abilities to create personal, relevant experiences for visitors on your website, create audience segments based on demographic, firmographic and behavioral data, develop different types of web personalization campaigns using Marketo and report on your web personalization marketing initiatives.
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Which Marketing Certification is right for me? Marketo Certified Associate Marketo Certified Expert Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations Marketo Certified Associate - Entry Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation . To learn more, visit our page on Marketo Certified Associate MCA Exam Details Am I ready for the exam? How do I prepare? Approximately 60 questions 90 minutes duration Cost is $95 per attempt The Marketo Certified Associate exam's minimum passing score is 76 % Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored online by Kryterion Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Introductory-level knowledge of marketing automation 3-6 months of general marketing experience A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo Marketo offers a Study Guide to help prepare for the exam. It includes topics, sample questions, and links to relevant Marketo documentation. Additional training: Marketo University Online is our free self-paced learning experience designed to get you ready for the MCA exam Core Concepts I is an instructor-led course that helps users learn the fundamentals of Marketo Marketo Certified Expert - Advanced Level For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. To learn more, visit our page on Marketo Certified Expert MCE Exam Details Am I ready for the exam? How do I prepare? Approximately 75 questions Duration is 90 minutes Cost $225 per attempt. The Marketo Certified Expert exam's minimum passing score is 70% Exams are scored based on the number of correct answers divided by the total number of questions Exams are proctored in person by Kryterion at local testing centers as well as online Before taking the exam, candidates must agree to the Marketo Certification Agreement To increase your chances of success, Marketo recommends a combination of: Foundational marketing automation knowledge 1 year of experience as a marketing automation professional 1-2 years of general marketing experience 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation Here is a topic list of everything the MCE exam covers. Make sure you have reviewed the list and are fully versed on everything on it. If you need some study materials to refresh yourself on any areas we provide the following: Preparation Materials Sample Questions Instructor-led MCE Prep Class Core Concepts II
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Earning a Marketo Certification is a significant way to validate your Marketo skills. When you become certified, you join an elite group of marketing professionals who find certification boosts their career as demand for Marketo experts continues to grow. Summit is a great place to test your skills with exams available starting Monday, March 30 th to Wednesday, April 1 st of the event. No advanced scheduling is needed. Entry Level Advanced Level The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation. For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. Event Price: $75 USD Marketo Certified Associates should be able to: Create basic email campaigns from day one Set up marketing initiatives according to best practices Report on the success of programs Topics covered in the MCA exam: Marketing Automation Fundamentals Audience Targeting and Data Management Email Marketing Fundamentals Landing Page Basics Form Basics Analytics and Reporting Events and Webinars To learn more, visit our page on Marketo Certified Associate Event Price: $175 USD Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations To learn more, visit our page on Marketo Certified Expert Reminder: This is an add-on to the Adobe Summit 2020 Pass
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Description: In the Marketo Experienced Track: Building Multi-Stream Engagement Programs, you’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. You’ll also learn how to use special features that will enhance your nurturing over time, including how to nest programs in your streams, assess your content using a test stream and a champion/challenger test, and analyze nurturing metrics. Target Audience: The Marketo Experienced Track: Building Multi-Stream Engagement Programs is for marketers who have been actively using Marketo for at least 3-6 months. Participants should already have an introductory knowledge of how to select the appropriate program type, move program members to different statuses and measure success, build a smart list, create simple batch and trigger smart campaigns, work in the Email and Landing Page Editors and pull local reports. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics: Learn about nurturing strategies and designing engaging content Add period costs and custom tags to your program Create and define nurtures streams Add emails to your stream Nest a program in your stream Activate content Edit the availability of content Define stream cadences Add people to your engagement program using both batch and trigger smart campaigns Lunch Afternoon Topics: Measure program success and pause program cadence using as a smart campaign Use a test stream Add and approve an email champion/challenger test and declare a champion Archive, unarchive and remove stream content Monitor content exhaustion Review the Engagement Dashboard Create a local Engagement Stream Performance Report and setup a report subscription Reminder: This is an add-on to the Adobe Summit 2019 Pass
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Description: In the Marketo Beginner Track: Using the Core Features of Marketo, you’ll gain the foundational knowledge needed to automate your marketing efforts using Marketo. You’ll be introduced to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Target Audience: The Marketo Beginner Track: Using the Core Features of Marketo is for marketers who are beginners with Marketo or who want to learn more about the platform and its core features. Format: The course format is lecture with product demonstrations. Agenda: Morning Topics Understand the purpose of a Marketo program and when to use each program type Use channels to track your audience’s statuses Measure ROI using period costs Create an email program Import a list of people into Marketo Design an email and send a sample to review Measure program success using a smart campaign Review the Email Dashboard Lunch Afternoon Topics Create a smart list Design an email with tokens Test your email using an A/B test Review the Email Performance Report Nurture your audience using the engagement program type Add nurturing content and edit content priority, availability and cadence Add people to your engagement program, measure program success, and pause people who should no longer receive content Review the Engagement Dashboard Reminder: This is an add-on to the Adobe Summit 2019 Pass
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Accelerate your Marketo learning and build expertise by attending University Day at Adobe Summit. Join us for one of our two programs for lectures and demos from Marketo experts. Up for a challenge? Sign up to take your Marketo certification exam and go home a certified associate or expert, ready to take the next step in your career! Marketo University Day: Beginner Track – 1 Day Get started! The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts. In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. Recommended Marketo experience: Less than 1 year or limited experience Marketo University Day: Experienced Track – 1 Day Go Deeper! The Marketo Experienced Track is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. Recommended Marketo experience: 3 - 6 months plus actively using Marketo If you have any questions, please check out our Summit FAQs. Reminder: This is an add-on to the Adobe Summit 2019 Pass
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Hi, MCE is not required for any of the specialization exams. We apologize for the error in updating our global websites. I will look into how/why that page was not updated/refreshed globally. Thanks! Jeff
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Hi, The Marketo Specialization examinations will retire on January 31, 2019. Current Specialization credential holders or those who were certified before the exam retires will continue to be recognized. Karan is absolutely correct about preparation materials. We also offer classes that cover the content of the specialization exams. The course catalog can be found here: https://www.marketo.com/education/course-catalog/ We do not have any further information to share currently about any future plans regarding additional certifications beyond MCA and MCE. We are always looking for the best ways to recognize and support our users! Thanks! Jeff
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Are you looking to further engage your customers and prospects, customizing their experiences while scaling up your initiatives? Marketo University is introducing a new course, Core Concepts II, with the specific goal of helping intermediate users (at least 3 months of experience in the platform) take the next step in their education. Core Concepts II focuses on teaching you advanced Marketo skills, including: Advanced multi-stream nurturing Personalized content with snippets and My Tokens Dynamic landing pages Advanced form features Advanced smart campaigns Program Management with the Marketing Calendar Custom tags, multiple period costs, and more Enroll now! To view the course description and schedule, visit: https://www.marketo.com/education/course-catalog/marketo-core-concepts-ii/
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Marketo Private Training Overview
With Marketo Private Training, you’ll receive a world-class learning experience delivered exclusively for your team. Private Training gives you the flexibility to train up to 6 or 12 people per class with courses delivered virtually or in-person at your site – you choose the format that’s best for you.
Why Choose Private Training?
No one knows Marketo like Marketo. Our staff of full-time instructional designers and professional instructors delivers a personalized one-on-one learning experience to boost your digital marketing proficiency, accelerate adoption of Marketo, and maximize the value of your investment. You can count on us to provide the optimal blend of best practices and practical exercises to help you achieve your learning objectives.
Bring the Training to You
Convenient and Flexible
Instructor-led virtual trainings can be accessed by your team anywhere in the world
Marketo Certified Trainers can conduct training at your site for a focused one-on-one learning experience
Plan training according to your schedule at the time and date that’s most convenient for you
Choose the training format that works best for your team, either instructor led virtual training or in-person training at your site
Mix and match course offerings to fit your requirements
Get a unified training experience ensuring that everyone receives the same knowledge and skills
Eliminate the time and hassle of coordinating travel for your team with private virtual training engagements
Save with private class offerings that are more economical than purchasing multiple seats in public courses
Limit travel expenses with private virtual engagements
Prevent unnecessary employee downtime
Solve problems quickly with real-time response to your questions
Gain practical knowledge and skills that can be immediately applied to drive business results
Maximize adoption and utilization in a focused, collaborative environment
Learn new perspectives, best practices, and get hands-on experience
For more information on private training, please email us at firstname.lastname@example.org.
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In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we teach you how to: Automate your marketing efforts through batch and trigger email campaigns Create nurture campaigns and marketing programs that deliver personalized messages based on Defined behaviors Captured audience data Specific activities Run reports to analyze your marketing efforts For more information on Core Concepts, follow this link to our main website: Marketo Training: Core Concepts To enroll in the course, email us at email@example.com
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Are you interested in advancing your career and earning a Marketo Certification? We asked Marketo Certified Experts what motivated them to get certified, and how it has impacted their career. From Veronica Lazarovici, Marketing Automation Manager at Hotelbeds Group: I was introduced to Marketo by my manager, and I could immediately see the opportunity. Being an MCE has opened the door to many opportunities. One of the top ones- being part of impactful projects that bring immediate value to the organization. After getting certified and working hands-on with Marketo for a couple of years, I was given the opportunity to move abroad to Spain and pursue a career in a large company. From Josh Gilchrist, Marketing Automation Canada: At the time, most of our clients and perspective clients were requesting MCE’s. Being certified has allowed me to participate in larger projects with more complex instances, it’s also been a factor in getting job offers. From Kristina Schroffel, Sr. Marketing Technologist at DigitalGlobe: I wanted to expand my knowledge in Marketo with an accredited certification. I also wanted to prove my proficiency after using Marketo for five years. After becoming certified, I received a promotion at my current company with a pay increase, as well as receiving more recognition from others on LinkedIn. Marketo Certifications allows marketers to distinguish themselves to current and potential employers. Join in the discussion section below to let us know: how has earning a Marketo Certification helped your career?
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