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Bonjour Simon,SFDC custom objects are read only in Marketo unfortunately. You need to populate the data in SFDC and then you can reference those records in smart lists and email scripts etc. as you've already said.You don't need to create two custom objects for leads and contacts - you could potenti...
I completely agree with the original suggestion of this thread. Liz (Courter) Oseguera I think "Champion Program" is a good fix. Scott Wilder I'm also sorry to hear of your departure. Your contributions will be missed.
Tara RoweTo build an end-to-end reporting solution, I break the problem down into three main challenges. This really applies to tracking all digital channels. 1) Data CaptureHow do you actually track that a person came to your website from an ad as well as other meta-data about it? The method is to...
Sydney Mulligan Thanks! Yes I think the lead routing issue is a really common one.It does sting when people say "Marketo is broken". It's quite unfair to Marketo, since it's just a machine that follows the instructions we give it. I think the root problem is that many admins - especially with their...
Thanks for the kind words Christina Wells! Hopefully the 5 years I've spent banging my head against a wall on these types of issues can now save you some headaches along the way .
Thank you, Sanford Whiteman. I guess it's the one time I had an advantage from not being a developer . That being said, I have found that trying to cultivate a "developer mindset" (something helped by the advice you share regularly) has made a big difference in understanding things like race condi...
Jessica Cross Yes this seems like a really common issue. It is scary to think of how much lost revenue might be attributed to alerts being sent into outer space.