Level 10 - Champion Alumni
Joined the community 24-03-2015
Level 10 - Champion Alumni
Toronto, ON, Canada
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Hey Heather Sutton, You are thinking on the right track, but you can simplify things and make them scalable by having global scoring flows. So instead of a campaign for a specific...
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I've long been a fan of Request Campaign. I actually find it pretty elegant for a lot of use cases and I've never understand the argument that it is hard to audit/track (I find the...
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I also prefer fields. Easier to work with on forms. Easier to make visible in your CRM. Easier to report on in other systems. Less smart campaign overhead adding and removing peopl...
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Good stuff! I like the email variable technique.
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Thanks Joe Reitz and Ben Smye! I wish there had been more MOPS related content (like the Krewchats you guys are doing Joe) a few years back when I had a longer commute, as there ...
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As all of us working in Marketing Ops know, it's a challenge keeping up with the pace of change in our profession: new tech pops up every day, processes evolve, and the latest "bes...
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Should we also consider the possibility for use of a tag manager here?
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Greg, what about a program token? Pros: can be added at the folder level to flexibly update multiple programs at a time, no extraneous code added, fast and flexible, could be param...
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Stephen JeongI think the approach will depend on the nature of your product lines and how many there are. Scenario 1 - less than ~12 product lines, product lines don't change ofte...
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Lissette MeloAt that point you are looking at building a data lake/warehouse and using a BI tool to analyze the data. It just doesn't make sense to try to join those datasets in S...
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