Exactly. In working through my current workflow, I could imagine replacing the OOTB "Images and Files" section in Design Studio with a DAM. Right now, there exists no native way to track view/opens without either gating the content, or without creating undue work to create a truly traceable asset. Marketo offers SOME of this in its ContentAI product, by serving up "content" that is popular and is being interacted with, but falls really short where Adobe's DAM could easily report back which of our assets are most popular, most viewed, most read, etc. Then feeding off of both Robert Nicholson and Natascia Almeida, my content creators (Writers, Designers, etc.) could then create, edit, upload content on the fly, and my approvers (managers, proofers, etc.) could notate, approve, deny, etc. Once all done, the links to the assets would update to serve the newest content. This provides scalable, actionable, permission-protected assets that are always up to date, and a centralized repository for an entire organization to be able to share assets from. Badsah Mukherji
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