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I'm running the email link performance report to try to see which links in an email are more effective. But I can't figure out what the difference is between clicks and leads. I don't see why those numbers would be different. For instance, someone has to be a lead in order for me to send the email ...
As our company is growing, we are acquiring new companies. When we do this, we are adding their databases to our Salesforce database. By doing this, it always adds a lot of duplicates to Marketo. I know in theory we should be adding our lists to Marketo first to get rid of the duplicates. But we can...
What we've found is that it seems to work best at 12 or 1 CST. We get the best registration and then attendance for that time slot. We've done webinars every day of the week, but Tues & Thurs work the best for our industry. We send our registrations 2 weeks before, however we have a series that occu...
Hi all! I'm looking for some top of funnel reporting for Marketo. Right now, I'm pretty frustrated with having to pull several reports, combine them and then throw them into PowerPoint to show an overall campaign progression. We want to show emails with open rates, click rates, and then the landing ...
This would be wonderful! We have a spreadsheet that shows all of our emails and when they go out. This would be great to have set up within Marketo. Will this be able to allow us to add when campaigns are planned to go out? Sometimes (quite often) there are too many tweaks to a message so we are not...