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Is it across all emails? I've run into issues with email tests not working because the from email address was incorrect, which is always the first thing I check when my test emails aren't working.
It is not best practice to use nested Smart Lists within a Smart List as it can really slow down the processing since it needs to run through the logic for each of those Smart Lists, as well. I would recommend replicating as many filters as possible within your Email Program Smart List itself and th...
This is great Chloe Pott! The importance of a good relationship and understanding between sales and marketing is so often overlooked, but it is key in a successful lead scoring and MQL process!
The Marketo-Qualtrics Integration provides a great framework for sending your survey invites out of Marketo, tracking the results as custom activities in Marketo, and triggering Marketo campaigns off those responses. SET THE GROUNDWORKBefore you get started there’s some key components that need to b...
The View as a Webpage or View Online link will only work for a short time when generated with a sample email. You'll need to send yourself a live version of the email in order for the link to work for a longer period of time.
Grace Brebner this is an incredible checklist! I'm definitely taking some of these ideas to enhance our existing checklist!
I totally agree with all of the above - folder structures, naming conventions and documentation are key!y I would also encourage you to think through what your most standard campaigns will look like and create a series of Program Templates to use as a starting point. There are so many little things ...
Great tips and tricks, Jenny Robertson! The Activity Log is a wealth of information once you start to dig into it!
This is super interesting, Chris Wilcox! I love how you categorize your activities into High, Medium and Low level engagements.
It's always great to get to know the Marketo team! Thanks for continuing this feature!