I've got banners on several pages that I put campaign tags on each banner to differentiate between the people coming in from each banner to a single Marketo form. On the form I'm capturing the campaign tag from the url and putting it into a hidden field. These people may be in different campaigns at the same time so I know if I reuse the hidden field in another program, the value will be copied over - to prevent the value being written over, I created a trigger campaign that puts the person in a seperate list for that campaign tag. Since there are several banners with their own campaign tags, there are that many lists. My reasoning is I should be able to report using all the lists. I should be able to measure the effectiveness of each of the banners. QUESTION: Is there an easier way of doing this? Here is a snapshot of my folder in the program:
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