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I think it is because the Dashboard shows the number of leads that clicked one or more links in an email, while your link performance report is counting the clicks on different links. For example if you sent an email with 4 links to one lead, and he clicked every link in your email, the Dashboard w...
We had a similar problem with Server Side From Post to Marketo where the plus character was converted to a blank character. I think we replaced the '+' character with its HTML equivalent (%43) and that solved the problem. We may have had to convert all the fields' characters to their HTML equivale...
You could create a parallel field to use in the form. You'd have a smart campaign that would copy the value from the Last Name field into the Last Name (form only) field, but not if the value in the Last Name field is '[not provided]', 'N/A', etc. Then the form prefill would be blank in that field...
Be sure that the page your referral form is on does not create a _mkto_trk cookie; otherwise, the referrers activity will become associated with the lead record of the last person she refers. If your form will be on a Marketo landing page the Kiosk form? help article explains how to disable the cre...
The mkt_tok changes. You could use the case safe SFDC ID, which are unique. Since the ID will change when a Lead is converted to a Contact, copy it into a custom field and use that value in your emails. Then even if the Lead is converted, the original ID will be preserved.
If you want to include leads that have only Opens Email Interesting Moments and no others you would use the following filters.Had Interesting MomentType is 'Email'Description contains 'Opens Email'Not Had Interesting MomentType is 'Email'Description not contains 'Opens Email'Not Had Interesting Mome...
Hey Jeff, I've been using person accounts exclusively for the last year. Prior to that I was using business accounts exclusively, but they can both exist together. A person account is sort of a virtual entity that establishes a 1:1 relationship between the Contact record and the Account record. I...
The Subscribe to Smart Lists feature may be released in September, but that is not firm.
Got it - I misunderstood and thought you were saying the shared link would be a tracked link in a Marketo email that points to the LP. I agree that if they share the link to the Thank You page, the video won't be shared. If you were to add the person that registers to a static list in Marketo and ...
Thanks Neil! In that case, the email data could easily be distributed somewhat randomly between duplicate leads, which will cause problems with metrics, scoring, etc.