I am a fairly new Marketo customer and still pretty early in the implementation stage for three non-profit brands. When we transitioned to Marketo, we kept all of our downloadable assets (PDFs of white papers, infographics, etc.) on our website. It is a very established site with strong SEO and traffic. However, we recently noticed a big gap in some of our PDF download metrics when looking at Google Analytics. For example, we launched a new paper this summer and saw through our email analytics in Marketo that the PDF link had been clicked on 800+ times, but our Google Analytics data shows less than 100 downloads for the same PDF url. We're researching ways to address this and I'm hoping to get some recommendations from the community. On the table right now are completing Google Analytics fixes like adding event tracking, or moving all of our PDFs over to Marketo. As a non-profit, we have limited internal technical capacity to help, so looking for solutions that will give us more accurate analytics without major ramp up time or ongoing maintenance. Bottom line questions I'm hoping to answer: 1) What are the pros and cons for hosting downloadable assets on Marketo vs on an established website? 2) Do you have any recommended tricks for ensuring basic Google Analytics accurately capture clicks to PDFs that originate from a Marketo email? -I've read about putting a landing page ahead of each PDF that autoredirects. Has this worked for anyone? -We're trying a fix in analytics to exclude "Mkt_tok" from URL query parameters based on this post. Integrating Google Analytics with Marketo Has this worked for anyone? Thank you!
... View more