Hi everyone, We launched a new gated publication yesterday and Marketo shows that >500 people have completed the form fill, but Google Analytics is only showing us 208 downloads. I've spot checked the Marketo data and it looks correct. We are tracking gated asset requests in Google Analytics, not specific URLs so we don't think the marketo tokens added to our email URLs is the culprit. We also are using our website pages (wordpress) for these gated assets, not Marketo landing pages, and we are triggering a PDF download of the asset via our website once the form is submitted, not emailing the resource. Has anyone had success troubleshooting a similar issue? Thanks for any advice! ... View more

Hi everyone, We have a big publication launch tomorrow and are planning a special email to all subscribers pushing this content. It is new research that is only published every three years. Currently, our nurture program emails are also scheduled to go out on Tuesday mornings. If it were up to you, would you pause the nurture program so those in that program do not get two emails from us in one morning? Or let both emails go out? Or do something completely different? Appreciate any last minute advice on this!  Just realized that I need to make a call on this. Recovering from Thanksgiving brain, Emily Smith KnowledgeWorks ... View more

Hello Marketo community!  KnowledgeWorks, a national non-profit organization, is looking for a freelance or agency Marketo consultant to help us finalize our working customer life cycle and lead nurturing strategy, complete hands-on development of life cycle, nurturing and scoring programs, and provide technical advice on Marketo integration requirements for our new website development project . Please message me if you are interested or know someone who would be a good fit, and I will follow up with our RFP and additional details.  Thank you! ... View more

We are looking for an experienced and innovative marketer who wants to use their talents and skills to make a real difference in the lives of children by transforming education and making a positive impact in communities, with a lasting footprint of measurable success. KnowledgeWorks is a national organization committed to providing every learner with meaningful personalized learning experiences to ensure success in college, career and civic life. With a presence in 30 states, we're looking to grow our impact and have an exciting new position ideal for someone with marketing automation, CRM and sales support experience. Reporting to the Director of Marketing Communications, the Senior Manager of School Marketing will be responsible for developing and managing demand generation campaigns and sales enablement strategies designed to help our school development team nurture education and community leaders through the process of improving their local education systems. You will also play a critical role in the development and execution of the organization’s content strategy, helping to define and create engaging materials that provide value to our audiences and grow the KnowledgeWorks brand. Learn more and apply via LinkedIn​ or message me if you are interested! ... View more

I am a fairly new Marketo customer and still pretty early in the implementation stage for three non-profit brands. When we transitioned to Marketo, we kept all of our downloadable assets (PDFs of white papers, infographics, etc.) on our website. It is a very established site with strong SEO and traffic.  However, we recently noticed a big gap in some of our PDF download metrics when looking at Google Analytics. For example, we launched a new paper this summer and saw through our email analytics in Marketo that the PDF link had been clicked on 800+ times, but our Google Analytics data shows less than 100 downloads for the same PDF url. We're researching ways to address this and I'm hoping to get some recommendations from the community. On the table right now are completing Google Analytics fixes like adding event tracking, or moving all of our PDFs over to Marketo. As a non-profit, we have limited internal technical capacity to help, so looking for solutions that will give us more accurate analytics without major ramp up time or ongoing maintenance.  Bottom line questions I'm hoping to answer: 1) What are the pros and cons for hosting downloadable assets on Marketo vs on an established website? 2) Do you have any recommended tricks for ensuring basic Google Analytics accurately capture clicks to PDFs that originate from a Marketo email?      -I've read about putting a landing page ahead of each PDF that autoredirects. Has this worked for anyone?      -We're trying a fix in analytics to exclude "Mkt_tok" from URL query parameters based on this post. Integrating Google Analytics with Marketo Has this worked for anyone? Thank you! ... View more

KnowledgeWorks, a national education non-profit organization based in Cincinnati, is looking for an experienced marketer to help advance our engagement and content marketing programs. This is an amazing opportunity to apply your content development and marketing automation experience to programs that are impacting communities, schools and students across the country. Check out the posting at the following link and please share! Communications Specialist | KnowledgeWorks | College and Career Readiness About KnowledgeWorks KnowledgeWorks is a social enterprise focused on ensuring that every student experiences meaningful personalized learning that allows him or her to thrive in college, career and civic life. By offering a portfolio of innovated education approaches and advancing aligned policies, KnowledgeWorks seeks to active and develop the capacity of communities and educators to build and sustain vibrant learning ecosystems that allow each student to thrive. Our portfolio includes EDWorks and StriveTogether. www.knowledgeworks.org ... View more