Chris_Johnston

Yes, if you change your Salesforce, you must switch to new Marketo. Our team at Salytics is doing this for a client right now. There is a way to save your activity data though time and money will be factors on the decision to do this.

You have to love outlook and its inability to ever render an email the way you want it to. We always run our emails through emailonacid to make sure that all email clients display it the way we want and outlook is always the one that gives everyone the most headaches.In order to center an image, you...

Ask your customers would be one of my first thoughts. Think "like" in a Facebook or Netflix sense with a thumbs up or thumbs down and get your community to rate their interaction with the content.

I agree with the other comments but I'll play a little devil's advocate and give the opinion of one of my client's who limits leads in an extreme way and is very successful with it. They had found prior to this that they were wasting a lot of resources (sales) with weak leads who couldn't end up buy...

The best advice I have is to look at your closed/won leads and go backwards. They often end up on similar pathways over a large enough sample size and then make your lead scoring model represent that. If you look at 1000 closed/won and 90% downloaded 3 pieces of content or clicked 3 email links etc....

With Sales, my first question to them is would you rather more leads or to know their job title? Suddenly sales becomes more resourceful with Linkedin and other tools to find out some missing information in my experience. Gregoire is right with regards to being able to get more information based on ...

First place to check is here to make sure it was setup correctly. Schedule the A/B Test - Marketo Docs - Product Docs My guess is the duration was set to longer than you think. Typically people allow 2-3 days for people to open, and if that is the criteria for a winner, it can't "win" until the dura...

You have 6 required fields? I'd question why you would need so much information as a first step? As for a Privacy Policy Checkbox, I might leave that out of the progressive profiling and have it at the bottom always.4 fields is the most I'd ever want to see on a form before fearing a loss of interes...

Sure, just put everything not including the e-mail address in the progressive profiling box.Configure Form Progressive Profiling - Marketo Docs - Product Docs

You can build a Subscription Center to define what is being unsubscribed from. At Salytics we have built several for clients, otherwise if you search around the community you will find some tips and tricks.