Zoe_Forman

Hi @canneberg There are many uses for default programs - default programs can house a wide range of activities within them, from lead scoring to serving as parent programs for sub-programs. They’re like the Swiss Army knife of Marketo Engage, accommodating various marketing tasks and assets Or the P...

Ho @canneberg Great to have you onboard and thanks for the into. Sounds like you have a good start in Marketo, this mentor program to to help you find your knowledge gaps, ask questions and ace your exam.Thanks, Zoe

Hi all, Let's get started with section 1 - Understanding and Building Programs You can open the link, read through section 1, which includes 39% of exam questions, in the next week, and post any questions you have in this thread. Questions may relate to the document or your own instance. At the end ...

As @Liz_Medeiros1 says - this will show acquisition as being from Dynamics as the acquisition source (list upload).Once people are in Marketo you can then track them by UTM Source / medium / Campaign to see multiple touch channels as the person goes through your lifecycle or scoring programs.

Welcome to the journey of preparing for the Adobe Marketo Engage Professional exam! As you embark on this path, you’ll find yourself equipped with knowledge and determination from me, your mentor Zoe Forman. What to Expect:Personalised Guidance:I’m an experienced Marketo expert and will be your comp...

Hi, @Ranakaren18. It's Great to have you on board, and thanks for the intro.Cakes and Cookies sounds fun side hustle. I am looking forward to you taking part in this group. We will definitely cover programs, smart campaigns, and segmentation in the coming weeks, using Adobe Documentation and real ca...

Hi @kami Here is a link to best practise for naming programs: Program Naming Best Practices - Marketing Nation (marketo.com)We will look at this in the Program Creation module as well.Naming should be standardised within your company but can be customized to your company's needs—global, regions, bus...

Hi @Josh_Hill13 and others in this Architect Mentor Program cohort.I have been using Marketo for 5+ years and have a varied background in Marketing Operations, Marketing, and Product Design engineering.I work in-house for MSA Safety, a global safety product manufacturer. Based in the United Kingdom,...

Two great topics - naming convention and lead scoring.I will make sure we cover those both and have naming convention early so you have a good logical start to build on.As you get more experience from Practitioner to Expert then you can help your team and also encourage them to join the next cohort ...

Hi @solson2 welcome aboard this first ever cohort of Marketo Mentor program.Looking forward to guiding you through best practises form the basics to building your knowledge so you can shine in your role.How big is the team you work with or are you a sole users?Thanks, Zoe