Zoe_Forman

@canneberg yes external course can be a good 'refresher' for you when you have a basic understanding of Marketo. Marketo is easy to understand, but takes time to master. The Adobe Marketo exam prep guide is as much about learning the terminology and get familiar with how questions are asked in the ...

@kami @Ranakaren18 as with baking in Marketo you learn from your own and other mistakes.Don't be afraid to try and fail, just make sure you learn from those mistakes.Moopies (Marketing Operation mistakes) are all part of the learning curve.

A @Ranakaren18 while cloning is the easy option, if there is an error or wasted flow steps then you are just multiplying the errors or inconstancies.For sure learning how a program is constructed your self then clone your own if a great learning point.Also became when cloning an event be aware you w...

It all depends on budget, company needs and people (skills and resources).RCE keeps all reporting in Marketo and is great for out the box reporting if you are lean on data analytics.For basic reporting you can use the Program and people reports in Marketo and Smart lists based on program names/types...

Hi all, Thanks for the introductions, interactions with each other and your initial questions, keep them coming. How has the first module Building and Managing Programs in the exam prep gone for you?Any specific questions on this topic? This is the building blocks of what you do day to day in Market...

HI @matherstone Maggie,Welcome to the group, sounds like you are well under way with creating programs.If you can start to look through the Understanding & Building Programs module in the exam prep docs and any questions please ask.I will be posting a Friday quiz based on the exam type questions aro...

@solson2 For sure chatGPT, Snippets and dynamic content are the way forward as part of the Marketo magic mix.JAVASCRIPT can be an acquired taste! lucky our web team deals with that side for me - I'm more your basic HTML. Thanks for posting your tips.

@kami These abbreviations are regions or Workspaces used in making of programs, for exampleAPAC = Asia Pacific & China Default = unknown region (maybe missing country or invalid country name)EMEA - Europe, Middle East, AfricaNAM = North America These will be based on your company's global regions or...

Hi @kami RCE stands for Revenue Explorer Reports. In this report, you add a period cost to a specific event or webinar, and you can see the cost per lead, new person, MQL (or success) and can see all costs by channel ( event, social media, advertising) in one place. Not all Marketo Engage users have...

Hi @Josh_Hill13 We don't use Revenue Explorer or Performance Insights or Marketo Sales Insights.We currently report out from Marketo Channels and via Salesforce campaigns and dashboards also using PowerBi to mash and merge data.How much revision and familiarisation do I need with the inbuilt Marketo...